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Snow Business


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It’s that time of year again…Christmas in October! Well, it is Christmas time for all forms of video content production and TV commercial production. Actually pre-production and even shooting often starts as early as August, so shooting in October is cutting it a little fine. Here we have three stories for Sportsmaster. We asked the question – what

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What’s my motivation?


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Surprisingly for many directors it’s easier to design fancy camera moves than to directing actors. Not many like to admit it, but even the big masters get cornered sometimes by the simplest question, “What is my motivation?” That’s because it’s easier to deal with equipment and moving parts than with actors. Because working with actors means

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Storytelling: Art or Craft?


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From TV commercials to online video content to full feature film production: There’s more to telling a good story…than just a good story. So what is the art of storytelling? First there’s the idea…then there’s the craft behind it. The key plot points and character arcs needed to tell any story, should be the same whatever the

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Is Branded Content right for all brands?


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So McDonalds recently cancelled their branded content channel ‘US’ from YouTube. Described as an entertainment channel, that threw itself directly in competition with the likes of Vice, Red bull, and E4, it’s digital content simply wasn’t getting the ratings and views. So how could this retail giant have got it so wrong? Is this down to

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Emotion over Logic any day!


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Nature or Nurture, the question is still out there, but recent developments in neuro science are blowing all our psychological teachings out of the water and compassion seems to be the key… Harvard now have a whole department dedicated to the study of compassion and emotion within their neuro science department. I find that pretty fascinating.

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Adweek: Audi & Airbnb


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Audi and Airbnb. Who would have thought it? Those clever little rascals at Venables Bell & Partners of course. To us this signals a whole new era in collaborative marketing. It’s slick, it’s cool, and the timing is just perfect! So, the two brands have teamed up to produce a promotion as part of Audi’s Emmy

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Cambridge Audio Behind The Scenes


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Ampersand & Company approached us to make a content video for Cambridge Audio. Cambridge felt it was time to tell their story, and they wanted to use video to do it. Here is a look at Cambridge Audio behind the scenes. Their story captured our imagination immediately. Being music lovers ourselves, we were intrigued to

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Hello From Burning Man


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BURNING MAN, visceral mayhem for Photographers, Video Content makers and Burners. So for those of you who missed BM 2016, start preparing for 2017. A few things: buy tickets in pre-sale (February) or sale (March). Due to the big demand, they vanish in seconds so make sure you have your finger on the mouse the

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Motion Graphic Designer Position


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If you are a passionate and creative Motion Graphic Designer looking to build your showreel in an award winning video content production company… APPLY HERE. We are looking for Motion Graphic Designers to join our roster of creative writers and directors! This opportunity is perfect for anyone wanting to work on creative video content production. Our company sees pitches for

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VIDEO CONTENT MARKETING – QUESTIONNAIRE


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VIDEO CONTENT MARKETING   Planning for video content can be a daunting task. And if you’re new to video content production and marketing, you may not know where to start. When we work with clients to build content marketing strategies, the first thing we do is walk them through our content questionnaire. Using this content

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