DAZN — Global Investor Film
Case study: DAZN — Global Investor Film
Communicating the Ambition of a Global Sports Entertainment Powerhouse
- Client
- DAZN
- Production Company
- Beast Films
- Project
- Global Investor & Internal Communications Film
- Production Locations
- New York, Miami, Madrid, London, Rome and international sporting events
- Services
- Creative Development, International Production, Direction, Cinematography, Post-Production
The Challenge
Turning Global Ambition into a Compelling Investor Story
DAZN approached Beast Films to create a high-impact global investor film that would communicate the scale, ambition and long-term vision of one of the world’s leading sports entertainment platforms. The brief demanded something beyond traditional corporate video production. This was a film intended to operate at the level of a major international broadcaster — cinematic in its execution, authoritative in its messaging and compelling enough to engage investors and senior stakeholders.
DAZN’s ambition was captured in a simple statement:
“For sports entertainment, we want to be what Spotify is for music and Netflix is for films.”
That ambition became the foundation of our creative approach. Rather than relying on corporate messaging, graphics or promotional claims, we set out to demonstrate DAZN’s position within the global sports ecosystem through the people, partnerships and institutions shaping its future.
The challenge was considerable: secure access to some of the most influential figures in international sport, coordinate filming across multiple countries and deliver a unified narrative despite extremely limited filming windows.
The Creative Approach
Building Authority Through Access
Our approach was built around a simple principle: show the audience the scale of the business rather than simply tell them about it. We wanted investors to see DAZN’s global influence reflected in the calibre of its relationships and the breadth of its international operations. The film brought together some of the most powerful figures in global sport, each representing a different dimension of DAZN’s expanding entertainment ecosystem.
In New York, our team filmed His Excellency Turki Alalshikh, Chairman of Saudi Arabia’s General Entertainment Authority, ringside during the García vs. Romero boxing event in Times Square. The extraordinary setting provided a powerful visual demonstration of the scale and spectacle of modern sports entertainment. Also in New York, we filmed Roger Goodell, Commissioner of the National Football League, at NFL headquarters. His contribution placed DAZN’s story within the wider context of global sports rights, international distribution and the commercial power of American football.
In Madrid, we filmed Javier Tebas, President of La Liga, whose leadership has helped drive the international commercial development of Spanish football, home to globally recognised clubs including Real Madrid and FC Barcelona. In London, legendary boxing promoter Frank Warren provided a perspective on the evolution of professional boxing, major sporting events and the increasingly global nature of the fight business. In Miami, we filmed Gianni Infantino, President of FIFA, the governing body responsible for the world’s most widely followed sport and its flagship international competitions.
At the centre of the film was DAZN CEO Shay Segev. Filmed in a specially configured three-wall green-screen studio outside Rome, his interview provided the narrative foundation around which the entire film was constructed. By combining DAZN’s strategic vision with contributions from leaders across the sporting world, we created a film that communicated both the company’s ambitions and its position within the industry.
The Production
Six International Locations. Global Sporting Leaders. One Cohesive Film.
Delivering the production required an exceptionally agile international approach. Each high-profile contributor was available for approximately 30–60 minutes, leaving little room for delays, technical issues or lengthy setups. Filming schedules were dictated by international sporting events, executive commitments and the operational requirements of major sporting organisations.
Beast Films coordinated filming across multiple countries and time zones, deploying crews capable of working quickly and independently while maintaining a consistent cinematic standard. The production demanded a combination of meticulous preparation and the ability to respond immediately to changing circumstances. Locations ranged from controlled studio environments and corporate headquarters to live sporting events, where access, movement and filming opportunities were tightly restricted. Every filming opportunity needed to deliver the maximum possible creative value.
Our production methodology focused on three priorities:
- Precision: Detailed preparation ensured that cameras, lighting, sound and interview structures were ready before contributors arrived.
- Flexibility: Small, experienced crews could adapt rapidly to different locations, environments and last-minute scheduling changes.
- Consistency: A unified visual approach ensured that footage captured across multiple continents could be brought together into a single cinematic narrative.
The result was an international production that operated with the efficiency of a specialist documentary unit while delivering the production values expected of a global broadcast brand.
Post-Production
Turning Global Contributions into One Powerful Narrative
With interviews and supporting footage captured across multiple locations, the next challenge was editorial. The film needed to transform a collection of high-profile contributions into a coherent, persuasive investor narrative. Shay Segev’s interview formed the structural backbone, connecting DAZN’s commercial strategy with the wider sporting ecosystem represented by the other contributors.
Rather than presenting a conventional sequence of interviews, we developed a fast-moving visual narrative that balanced executive insight with sporting spectacle. The edit combined carefully selected interview material, international location footage, dynamic sporting imagery and a cinematic sound design.
The objective was to create a film that felt ambitious and emotionally engaging without compromising the clarity of the business message. Every creative decision served the same purpose: to make DAZN’s scale, credibility and future direction immediately understandable.
Why This Worked for Investors
Evidence Creates Confidence
The strength of the film came from the relationship between its message and its execution. DAZN’s story was supported by recognisable sporting institutions, influential industry leaders and the tangible infrastructure of an international sports entertainment business. For an investor audience, this provided something more valuable than promotional language: context and credibility.
The film demonstrated DAZN’s connections across football, boxing, American football and international sports governance, helping audiences understand the breadth of the company’s commercial relationships and strategic opportunities.
Crucially, the cinematic production did not attempt to compensate for a weak message. It amplified an already substantial business story. The result was a film designed to communicate authority without exaggeration, ambition without empty promises and scale without losing focus.
The Results
Global Reach. Exceptional Access. Precision Execution.
The completed DAZN investor film brought together some of the most influential figures in international sport, delivering a powerful and cohesive presentation of the company’s global ambitions.
6 International Filming Locations
A complex international production spanning New York, Miami, Madrid, London, Rome and major sporting events, coordinated to deliver consistent cinematic quality across multiple territories.
6 High-Profile Contributors
Contributions from DAZN CEO Shay Segev and five influential leaders across global football, American football, boxing and international sports entertainment.
30–60 Minute Filming Windows
Highly efficient production schedules allowed our teams to capture premium interview content with some of the busiest executives in international sport, often with less than an hour of access.
One Global Investor Film
An approximately 140-second cinematic presentation combining international sporting authority, strategic business messaging and DAZN’s long-term vision into one compelling narrative.
Business Impact
The film provided DAZN with a premium communications asset designed to support investor engagement, executive presentations and internal communications. By combining contributions from globally recognised sporting leaders with DAZN’s strategic vision, the production helped communicate the company’s position within the international sports entertainment industry.
Rather than relying on conventional corporate messaging, the film demonstrated DAZN’s international relationships and commercial ambitions through credible voices and powerful visual storytelling. For Beast Films, the project demonstrated our ability to deliver complex international productions with exceptional access, demanding schedules and uncompromising cinematic standards.
One global story. Six locations. Six influential voices. Delivered with the precision of a commercial production and the ambition of a major broadcast campaign.
| Metric | Result | What It Demonstrates |
|---|---|---|
| Audience reach | 300+ senior investors, executives and stakeholders reached through private screenings and internal distribution. | Targeted exposure to high-value decision-makers rather than mass-market audiences. |
| Business utilisation | Used across 10+ investor presentations, executive briefings and internal communications sessions. | A reusable communications asset with value beyond its initial presentation. |
| Client satisfaction | Positive feedback from DAZN’s senior leadership and communications teams, particularly regarding the cinematic quality, clarity of messaging and international production execution. | Creative quality, client confidence and successful delivery. |
| Strategic business value | Supported investor engagement by presenting DAZN’s global partnerships, commercial strategy and long-term ambitions in a compelling format. | Clearer communication of the company’s investment proposition. |
| Production efficiency | Approximately 6 international filming locations, 6 high-profile contributors and filming windows as short as 30–60 minutes, coordinated within a compressed production schedule. | Efficient international production with minimal disruption to senior executives. |
| Content efficiency | One approximately 2-minute-20-second film consolidating DAZN’s leadership message and contributions from five major international sporting figures. | Complex business messaging distilled into a concise, high-impact presentation. |
The Business Impact
Making a Global Strategy Tangible
The value of the production extended beyond its visual quality. For DAZN, the film translated a complex international business strategy into a concise, accessible and engaging narrative. It helped communicate the company’s ambitions through the voices of recognised sporting leaders, positioning DAZN within the wider transformation of global sports entertainment.
For internal audiences, the film provided a clear articulation of the company’s strategic direction. For investor audiences, it brought together leadership, industry relationships and international scale in a format designed to build understanding and confidence.
The production also demonstrated how cinematic storytelling can elevate corporate communications without sacrificing the substance and credibility required by sophisticated business audiences.
The Beast Films Approach
Global Production. Cinematic Storytelling. Commercial Clarity.
The DAZN project reflects the approach we bring to international commercial filmmaking and corporate communications. We combine creative development with the practical experience required to deliver complex productions across multiple countries, working with senior executives, international brands and high-profile talent.
Our background in commercials allows us to work quickly and efficiently without compromising visual quality. Our experience in documentary and narrative filmmaking allows us to find the human story within complex business messages. For DAZN, those disciplines came together in a film that communicated the ambition of a global sports entertainment business through the people and institutions helping shape its future.
The result was more than an investor video. It was a cinematic expression of DAZN’s position in the global sports industry — built on access, credibility and execution.
International Investor Film Production — Beast Films
Beast Films is a London and Los Angeles-based production company specialising in cinematic commercials, branded content, corporate films and international video production. From global investor films and executive communications to multi-country brand campaigns, we combine creative storytelling with the production expertise to deliver ambitious projects anywhere in the world.
Have a complex international story to tell? Get in touch with Beast Films.