A digital content agency is structured to make advertising videos specifically for the web.
With digital content we see the use of targeted brand strategy that leverages the powerful communication capabilities of social media by appealing to the emotions that cause viewers to share. In London digital content companies are becoming more and more abundant since the demand for online marketing is booming. Here at Beast Video Content we know how to make cutting edge digital content and support it with a feed of hub & hygiene work, which is crucial to the overall content campaign. Whilst the hero film helps to create awareness and inspire a call to action from new audiences the hub & hygiene helps to engage and educate. Our digital content agency is specialized in designing online campaigns that target your audience and encompass all areas of the video content platform. We know how important it is to measure engagement and as such we plan our marketing and seeding campaign in parallel with the creative strategy. We do this from the initial kick off meeting, before the first ideas are even conceived. So if you need a London digital content agency or are even just thinking about making a video and need some advice then pop in to our office, we’ll be happy to put the kettle on and have a chat.
Digital Content Agency
A digital content agency knows that a digital campaign requires a different approach to traditional TV advertising. Digital content is all about planning the creation, promotion, and measurement of content. Our video production company is notably different to many old-school UK production companies because we are specifically set up to be able to accommodate all areas of digital marketing and develop an ongoing campaign. The content that you use on you website is what attracts visitors and helps to keep your customer base loyal to your brand. Our job is to create meaningful interactions between the brand and the consumer. Really, strategy is just a fancy word for plan. So a content strategy is a plan for digital content marketing. It’s the plan for attracting new audiences and inspiring them to take action. It’s usually done once in the beginning with a ‘hero video’, which sets out the brand position. This hero video is usually supported with ‘hub videos’, which may include talking heads and interview videos with the founders of the company. And finally hygiene videos which explain in great detail the benefits and attributes of your products. See our work above and select from the tabs to see what these different cattegories of video look like. When choosing a digital content agency it is important to choose a company that is coherent through every phase of the creation, production and application of the content. This initial platform is then referred to weekly or monthly, and revised yearly. It includes these things: