Adidas “Lines”


3D animation, Animation, branded content, Fashion, Latest Work, Lawrence Jacomelli, performance, Travel, TV Commercials, VFX

 

Adidas Lines – content video

This content film was shot in Downtown LA and Silverlake over two days this summer. Using the BEAST method of great planning combined with a small mobile crew we were able to move fast and cover off lots of different locations giving the film its rich layering. The end result is a content film that has the visual appeal of a high end commercial. The walker is Sam Tam, model and actor, with previous credits in “The Hunger Games” and “Levi’s Chase”. Post-production was done partly in house and partly with our great friends at a52, and is a combination of 2D and 3D using After FX & Maya.