Guinness Surfer



Beast met up with Rhett Roback a surfboard shaper from Santa Monica, CA. We had a long chat about surfing, shaping and life. Rhett’s passion and dedication to his craft and his business meant that we got some great inspiration to work with. Over the next 5 days we filmed every stage of the process involved in hand shaping a surfboard from scratch.

Seeing the passion and the dedication behind each surfboard meant it was easy to draw a parallel with Guinness, “The beer thats made of more” and perhaps the worlds longest standing craft brewery. Rhett says there are only three master shapers in the world, each of them has been shaping boards for over 40 years and between them they have probably only made around 6000 hand shaped surfboards.