Cannes Lions Winner 2018 – Whopper No Show


Hero

And it’s a BRONZE LION for BURGER KING Whopper No-Show!!!

Beast are proud to have directed this case study video for ‘Whopper No Show’ & our good friends at Publicis, Romania  –

Whopper No Show is an idea born out of a very unusual problem:

In Romania, there is just one Burger King. But thats not the problem. The problem is that it’s at the airport beyond passport control! So the only way you can get a Whopper in Romania, is if you fly out of the country…

What would happen if we gave whopper fans in Romania the opportunity to get a whopper without flying out of the country? After just a few days of advertising with online videos, website banners and huge billboards around Bucharest the reaction was huge.  Here’s what happened…

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