Swatch Brit In
Shot over two days on location in Margate, this project saw Beast create a series of fashion films for Swatch Watches in collaboration with BETC London. Set against the raw, playful backdrop of the British seaside, the films capture a sense of movement, spontaneity, and youthful energy that aligns naturally with the Swatch brand.
The series features a cast of world-class athletes, including professional skaters James Threlfall, Jesse Thomas, and Rianne Evans, alongside professional surfer Tia Blanco. Each film blends fashion with action, allowing personality and physicality to drive the visuals rather than rigid choreography or posed moments.
Filmed with a loose, observational approach, the camera moves with the talent — skating streets, navigating coastal spaces, and embracing the unpredictability of the environment. The result is a collection of vibrant, kinetic films that feel authentic, expressive, and rooted in real culture, celebrating individuality, movement, and style in equal measure.
Date:
13 June 2018
