Apple iPhone Xr Xs Daniel Benson

Created as part of the Apple iPhone campaign, this episode follows British photographer Daniel Benson as he works on the streets of London. Shot entirely in the city, the film offers an intimate look at Benson’s creative process, capturing how he uses the iPhone as a natural extension of his photographic practice.

Blending documentary storytelling with moments of quiet observation, the film moves between preparation, instinct, and execution — showing how mobility, speed, and discretion shape the way Benson works. London becomes both setting and subject, its rhythm and texture reflected in the images he creates.

Rather than focusing on technical specification, the film centres on creative intent. It highlights how the iPhone enables photographers to work fluidly and unobtrusively, capturing authentic moments as they unfold, and reinforcing its role as a serious creative tool in a professional workflow.

Date:
CLIENT:
APPLE
CREATIVE:
APPLE
DIRECTOR:
SEBATIAN ARTZ

Pelicula

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