The Soup Peddler “Jump”

This bold 2D animation forms part of the ongoing Soup Peddler campaign, continuing the playful, graphic visual language established across the series. In this chapter, the intrepid Peddler leaps into action — quite literally — jumping over a towering grilled cheese sandwich in a moment that blends humour, momentum, and exaggerated scale.

Designed with punchy colour, simplified forms, and dynamic motion, the film embraces a stripped-back, high-impact animation style that lets the idea land instantly. The action unfolds with a rhythmic pace, turning an everyday food moment into a heroic, almost mythic gesture — reinforcing the brand’s irreverent tone and sense of fun.

Short, bold, and deliberately uncomplicated, the animation adds another memorable beat to the Soup Peddler world, using character-led storytelling and graphic clarity to deliver a distinctive, shareable brand moment.