Justin Livingston for Tommy Hilfiger

Justin Livingston was one of six influencers selected by Tommy Hilfiger to launch the Now and Then fragrance campaign — a global initiative designed to celebrate individuality, style, and modern self-expression.

With a highly engaged following of over 312,000 on Instagram, Justin is widely recognised for his distinctive street style and confident, effortless approach to fashion. His natural presence on camera and strong personal aesthetic made him an ideal fit for the campaign, bringing authenticity and contemporary relevance to the brand story.

Our collaboration focused on capturing Justin as he is — relaxed, charismatic, and self-assured. The shoot balanced fashion-led imagery with candid, character-driven moments, allowing personality to lead rather than performance. The result feels natural and immediate, aligning seamlessly with the spirit of the Now and Then campaign.

Beyond the visuals, Justin was simply a pleasure to work with. Cheeky, professional, and instinctively comfortable in front of the camera, he brought energy and ease to the production — making the process as enjoyable as the final film.