Apple iPhone “No Learn”

Created as part of an Apple campaign, this experimental film explores the iPhone as both a stills camera and a video camera, collapsing the boundaries between photography and moving image. Shot entirely on iPhone, the film treats the device not just as a tool, but as an extension of the creative process itself.

Directed by Beast director Sebastian Artz, the piece embraces experimentation — shifting between motion and stillness, texture and rhythm — to explore how a single device can fluidly capture multiple visual languages. The imagery moves instinctively, foregrounding immediacy, intimacy, and creative freedom over traditional production conventions.

The result is a tactile, process-driven film that celebrates the iPhone as a versatile creative instrument, capable of moving seamlessly between formats while empowering a more spontaneous, expressive approach to image-making.