Swatch Glow

 Titled “Glow,” this commercial for Swatch Watches explores movement and form through light rather than location. Using infrared cameras and custom glow lighting, the film transforms the space into something abstract and otherworldly, where bodies, motion, and colour become the primary visual language.

The lighting design strips away the familiar and replaces it with heightened contrast and luminosity, allowing the watches and performers to appear suspended in space. Infrared imagery reveals textures and details invisible to the naked eye, while glowing highlights trace movement and rhythm, creating a hypnotic, futuristic atmosphere.

Bold and visually experimental, the film pushes beyond traditional product storytelling. By using light as both subject and storytelling device, Glow becomes a striking Swatch commercial that celebrates energy, individuality, and the expressive spirit of the brand.