The Brighton Housing Trust #WhoWouldYouTurnTo Christmas campaign tells a heartbreaking but vital story about how quickly lives can unravel.

Through the simple device of an advent calendar, the film follows a family as a series of small, compounding events lead to devastating consequences. Day by day, hope quietly erodes — until, on Christmas Eve, the family faces the reality of homelessness. What should be a season of warmth and security becomes a moment of absolute uncertainty.

The film is anchored by a powerful central performance from Russell Shaw, known for his work in feature films including Witch. His restrained, naturalistic portrayal grounds the story in realism, allowing the emotional weight to build without exaggeration or sentimentality.

The campaign was created to highlight the fragility of stability and to ask a direct, uncomfortable question: when everything falls apart, who would you turn to? For many people, Brighton Housing Trust is the last line of support when all other options have run out.

Designed with honesty and restraint, the film avoids melodrama in favour of everyday truth — encouraging empathy, understanding, and action, and reminding audiences that homelessness is often the result of circumstance, not choice.