Nextbase Dash Cams Christmas Video 2021

This Christmas television advert for Nextbase Dash Cams centres on a simple, universal concern: a parent worrying about their child’s safety. As winter sets in, a mother anxiously watches the icy roads, fearing for her daughter as she drives home for Christmas.

The story unfolds quietly and emotionally. The daughter arrives safely, but the relief comes with a lingering thought — how much easier that journey would have felt if her parents had known she was protected. On Christmas Day, as she prepares to leave again, her father gives her a Nextbase Dash Cam.

From that moment, the film shifts from worry to reassurance. Using subtle VFX, we visualise protection through a glowing Nextbase halo that travels with the car as it moves along the road — a calm, reassuring presence that symbolises safety, care, and peace of mind.

Shot with a warm, cinematic tone, the film balances festive emotion with clear product storytelling. It closes on a simple message of protection, positioning the dash cam not just as a device, but as a gift that gives parents what they want most at Christmas: reassurance that the people they love are safe on the road.