Simba Sleep Head in the Game

Simba Sleep partnered with Dr Jamie Roberts, Welsh international rugby player and medical doctor, to create a series of how-to videos designed to support users of the Simba Sleep app. The films combine practical guidance with expert insight, translating sleep science into clear, accessible advice.

Each video focuses on improving sleep quality through simple, actionable techniques — blending Dr Roberts’ professional medical knowledge with his experience as an elite athlete. The tone is calm, authoritative, and reassuring, positioning sleep as a fundamental part of physical performance, recovery, and everyday wellbeing.

Designed to integrate seamlessly within the Simba Sleep app, the series balances clarity with warmth, reinforcing trust while enhancing the app’s value as a practical, science-led sleep companion.