Lawrence Jacomelli is an English film director, writer and producer working across feature films, television commercials and branded content. In 2024, he made his feature-film debut with Blood Star, a tense, character-driven desert road thriller filmed over ten days in the California desert. The film premiered at the Neuchâtel International Fantastic Film Festival and later screened at Grimmfest and the Cinequest Film & Creativity Festival, marking his transition into long-form narrative filmmaking.

Before moving into features, Lawrence built a long career as a commercial director, creating award-winning work for global brands including British Airways, Burger King, Pepsi, Toyota, Chevrolet, Lexus, McDonald’s, KFC, Pizza Hut and Swatch. His advertising work has been recognised at major international festivals, including Cannes Lions (for Burger King), Eurobest, Epica Awards, Dubai Lynx, and Golden Drum, reflecting a consistent focus on cinematic storytelling within the constraints of commercial formats.

He directed his first television commercial in 2002, an IKEA campaign that received a Cannes Lions shortlist nomination and won a Bronze Epica Award. His breakthrough followed with Precious, a Lord of the Rings parody for Pot Noodle that he wrote, produced and directed, earning Best Director at the Viral Awards in London and New York and a Cannes Lions CFP-E Young Director shortlist.

In 2014, Lawrence co-founded Beast Films with creative director Victoria Taylor, establishing a director-led production company in London focused on cinematic storytelling for brands, agencies and broadcasters. In 2023, they founded Fastback Films, a sister company dedicated to long-form narrative production.