Goodman Masson - The Happy Workplace
Case Study
The Brief
Goodman Masson wanted a brand film that reflected how seriously they take staff wellbeing — without resorting to corporate clichés or surface-level messaging. The challenge was to communicate values in a way that felt human, credible, and emotionally resonant.
The Idea
Rather than asking employees what they do, we asked a more fundamental question: What do children dream of becoming when they grow up?
The expected answers — doctor, nurse, footballer, astronaut — never arrive.
Instead, children speak about how they want to feel:
“I want to be happy.”
“I want to be kind.”
The film reframed success not as job titles, but as values — directly mirroring Goodman Masson’s internal culture.
The Execution
Directed by Victoria Taylor, the film combined cinematic composition with restrained, honest performances. By letting children’s voices carry the message, the storytelling remained simple, emotional, and disarmingly direct — turning an abstract cultural idea into something universally understood.
The Result
The film resonated strongly in the marketplace, becoming a standout example of value-led brand storytelling.
It was awarded at the Brand Film Awards, and helped position Goodman Masson as a company that genuinely lives the values it promotes — not just one that talks about them.
Awards & Recognition
Beast’s work has been honoured at the Cannes Lions, the London Brand Film Festival (for Goodman Masson and Cambridge Audio), and across international film festivals for both narrative and branded storytelling.
Our reputation has been built on originality, integrity and craftsmanship — the qualities that make us one of the most respected creative production companies in London today.
Our Philosophy: Work That Works
At Beast, we believe that creative work should move people first — and the metrics will follow.
That’s why we approach every brief like a story worth telling, every project like a film worth watching.
Our case studies are not just proof of performance — they’re proof of purpose.
We’re proud to be among the leading London production companies combining artistry, innovation and emotion — and we’re even prouder that our work continues to inspire audiences long after the credits roll.
Let’s Tell Something Real
If you’re looking for a creative partner who understands both the craft of filmmaking and the strategy of branding, talk to Beast Films London.
We are storytellers, collaborators and filmmakers — united by one belief:
that the most powerful stories are the ones that remind us what it means to be human.