This filmed interview features Luke Pritchard of The Kooks, created in support of the SMART charity and focused on the importance of mental health awareness. Shot around a special event and live gig held in London, the film captures Pritchard speaking openly about his personal experiences, his understanding of mental health, and why supporting the charity matters to him.

Blending candid interview moments with footage from the event, the film balances intimacy with context — grounding the conversation in a real, shared experience rather than a formal setting. Pritchard’s reflections are honest and thoughtful, offering reassurance, relatability, and encouragement to those facing similar challenges.

Designed to inform, support, and amplify the charity’s message, the film uses a calm, unobtrusive visual approach that keeps the focus on the conversation itself. The result is a sincere and impactful piece that highlights the role artists can play in opening up dialogue around mental health and helping to drive meaningful change.