This 3D animated product film was created for Simba Sleep, designed to clearly demonstrate the unique properties and benefits of its memory foam technology. Using precision animation and clean visual design, the film breaks down how the material responds to movement, pressure, and body heat — translating complex product science into an engaging, easy-to-understand visual story.

Through layered cutaways, slow-motion deformation, and tactile surface detail, the animation reveals the internal behaviour of the foam in ways live-action cannot. Each sequence is carefully paced to highlight comfort, support, and adaptability, reinforcing the brand’s emphasis on innovation and sleep performance.

The result is a sleek, informative product film that balances technical clarity with visual elegance — using 3D animation to build trust, communicate value, and elevate the product beyond a traditional demonstration.