British Airways - Cayman Islands Holidays
The Brief
Partnering with London creative agency Mr H, we produced a series of luxury travel destination films for the Cayman Islands Tourist Board. The deliverables were two 60-second brand films supported by ten 15-second buzz videos—capturing not just the beauty of the destination, but how it feels.
Creative Strategy
The campaign was built around a poetic, emotive voiceover—giving space to craft the films through atmosphere, rhythm, and visual storytelling rather than overt messaging. That creative trust let the visuals do the heavy lifting while keeping the tone restrained and premium.
Pre-Production
We cast talent in Miami, flew to the Cayman Islands, and spent five days scouting locations and capturing extensive B-roll before locking the final production plan. This groundwork made the principal shoot faster, clearer, and more confident.
Principal Shoot & Edit Structure
The three-day shoot was anchored to a precise storyboard and clear narrative framework, ensuring every sequence served a defined emotional arc. In post, that structure kept consistency across both hero films and short-form assets—while still allowing flexibility in the final cut.
Outcome & British Airways Adoption
The client response was extremely positive, including a five-star Google review and a strong campaign rollout. Months later, the films were shown internally to British Airways, who requested tailored versions for British Airways Holidays—adding branded end frames and copy lines.
Broadcast & In-Flight Reach
The adapted films were broadcast on television and featured on British Airways’ in-flight entertainment system across their global fleet—extending the reach far beyond the original tourism campaign.
