Guide to Video Production Process 2022 by London’s Beast Agency
Process – Every video content campaign we produce follows the same basic principles. Here is a step by step guide for new comers to video production. If you are a brand owner or head of marketing at a brand that is thinking about taking a brave leap into the world of internet video advertising then you must read this guide.
Firstly its important to think about the psychology of paying money for a video to advertise your brand. Naturaly as a business owner you will be asking yourself, why does it coat so much money to make a video. After all, you can pick up a decent DSLR camera for around £1,500…so why pay 10’s of thousand of pounds for a video?
The answer is simple; you are paying for expertise. In the same way that when you step into a dentist’s office and expect to have ‘dental care’ and you look at the reassuring certificates on the wall of academic achievement. The same is true of video production. If you check the awards and the work history you can very easily establish the professional from the wannabe.
A top TV commercials director will have a day rate of around £20.000 and the average budget of a TV commercial would be around £120.000
Typically costs for online content are much lower, and you can get a good director for around £2000. So before we go further you need to know that the basic cost for a one day video production with a small crew and equipment will be around £10.000. But typically costs for an online video with the same approach to a TV commercial would be around £35.000
So now that you have an idea about the numbers – lets see how much work is involved! Here is a step-by-stp guide to the video production process 2022 by a leading London video production company.
Step 1: Project Briefing
Who is the video content aimed at? What do we want to say about the brand? Where is it going to be shown? As we mentioned already, ‘We are all broadcasters’. So just like TV channels can’t run one program and loop it, the same goes for your website. This means that we will propose an online content campaign whereby the website content is always changing and evolving and the consumer is encouraged to keep visiting the website and is exposed to your branded content on a regular basis.
Step 2: Creative Treatment
The creative treatment is the most important element of the production. It defines the concept, summarizes the story and determines the creative approach of your video content. A well-written creative treatment takes the light bulb glowing over your head and makes it visible to others. Our team is happy to work from an existing idea or develop a new one that meets your commercial objectives
Step 3: Storyboarding
A storyboard is a written and visual outline of your video content. The storyboarding process helps us make sure the visual style and progression of the video reflect your expectations. It also helps minimize surprises and revisions once the video is complete.
Step 4: Logistics
With the creative treatment & storyboard of your video confirmed and signed off, we will then begin to plan & schedule the production of your video content from start to finish.
Step 5: Production
All of the work completed to this point will inform the production stage of your video, and ensure that it goes as smoothly as possible. If filming is required as part of the production process, we would welcome a contact “on set” to act as a technical consultant who can advise on accuracy and procedure.
Step 6: Editing
Once the production element of the project has been completed, we will go straight to work on the first draft of your video. The edit will be in keeping with the creative agreed in Step 3. All of the text and graphics used within the video will be produced in keeping with your brand guidelines.
Step 7: Sound Design
Once our editors have put on the finishing touches to your video, our professional sound designer adds sound effects and music to bring the video to life.
Step 8: Review & Approval
We will then send you an email with a link to a private online screening room where you view a Rough Cut of your video content. You will be able to comment and suggest changes where necessary. Each project comes standard with 2 rounds of revisions.
Step 9: Publishing & Marketing
Upon final approval, we’ll send over the completed video in the file type of your choice. We will also be working with you and have already decided by this stage about how and where your online marketing campaign will be directed.
Step 10: Feedback
With the project “signed off” we then always like to ask for your feedback. Client service and high quality performance is very important to the Beast team. We consistently look to improve the customer experience and quality of our work.
