Creating video content for your business is a staple of most marketing strategies.
Posting video content on social media or sending it through email and other avenues is a great way to market your brand and provide value to your potential clients. The most common type of video content for businesses are blog posts. Blog posts do work, they have for years now, hence why they have been a big part of companies marketing strategies. By posting blogs you show your clients that you are experts in your field.
But how can you take your brand to the next level?
As a London Video Content Company, Beast is used to working on all levels of budget for video content production. It’s really never a question of budget, it’s always about finding the right idea that suits that particular brand. One thing is for sure, by hiring a professional video content production company and using video content in not only your marketing but also your branding on your website and social media, you can elevate your business to the next level. Most companies need to be thinking about video content production as the most direct and immersive tool for B2B and consumer marketing. So we think you should too to keep up with the competitive and ruthless business market, weather you are a London based business or based in Manchester or Glasgow, you can be selling through eCommerce or on the high street – everyone can be using video as a digital marketing tool.
Video Can Re-Engage Your Clients.
By using video content you can re-engage your clients, it gives your brand a new lease of life, which may mean some old clients see your brand again and want to work with you. Also current clients may see another perspective of the business depending on what content you use, for instance, if you work with a lot of London based real estate businesses, it would be wise to tailor some content towards them. So one example would be, “how to film a short tour video of a house”, or if you were working with some sports teams in London like Chelsea football Club or Saracens Rugby Club, you could do, “editing tips for videos using action shots”. Re-engaging old clients is a great way to potentially drum up some more business while also refresh the look of your brand.
Can Video Boost Your Conversion Rate?
By posting video content on your website, especially your homepage you can increase your conversion rate by up to 80% (as reported by Hubspot.) Why is this? Well because if you put a video on your home page that describes either your products (eCommerce store) or your services (graphic designer, estate agent etc.) it shows potential clients what you do straight away. It can also build trust with clients, which is an invaluable asset. Also having brand video allows people to understand what your brand values are, and they can understand how working with you can benefit them. People also recommend putting a lead capture form into the first 10-20 seconds of the video, this is so people enjoying the video straight away get a call to action to sign up to your email list. Also, we would recommend you keep the videos short and sweet as people don’t have much of an attention span these days, so a quick memorable video is the best way to go. We would recommend 10-30 seconds for social media, however, you could probably get away with a slightly longer video on your website as the people on your website are already slightly invested into your brand.
You can get live feedback on your live video
Another type of video to use to benefit your business is live video, there are plenty of different ways to go live, you can use Facebook, Instagram live, or use platforms like twitch, although twitch is mainly for gaming so it might not be worthwhile from a business perspective. You can interact with your audience and build a rapport with them, this, in essence, will put a face to the name of your brand, which then makes the business more personal to your clients. Another benefit of live video is that you can show off the progress of your business, so if you create for your business, live video allows your audience and potential clients to see your process and how you work. You can also find out what your audience thinks about your brand and perhaps even answer some frequent questions that your customers have.
Can Video Influence Your Customers?
Statistics from Forbes say a massive 90% of customers find watching a product video influences their decision to buy a product, these stats really speak for themselves and show that it is crucial for your marketing strategy to include some form of video. Another stat, this time from Animoto, states that 64% of customers are more likely to buy your product if they see a video for it. According to these stats, it seems that a product video really is a must for any business promoting a product. They say a picture paints a thousand words. But a product video will show you all the cracks. So if you have a great product and no cracks, then make a great product video and show your consumers who are eager to buy your product.
Do Search Engines Like Video?
One great way to utilize video to benefit your business would be to put a video on the landing page of your website. These are commonly known as landing page videos. Imagine that your website is like a shop on the high street. If you go into an Apple store you know where you are – someplace minimalist and future proof. Your landing page video is your shopfront, you can decorate it however you want and make it as bespoke as possible in line with your brand guidelines. Having a video that automatically plays when visitors go on your website is a great way to engage your prospective customers/clients, one great example to use would be our previously mentioned Los Angeles travel company, a video on their landing page would be similar to a promo video, showing the great things and weird things to do in LA to catch the customers attention. But not everyone works in an entertaining industry so what could someone specialising in accountancy do for their landing page. Well we would recommend that in this case you start straight away on the amount of money people may save working with you, as this is bound to catch the eye of people viewing your website. Stats show that marketers that use video on landing page experience an increase in conversions of 34% on average.
That’s just five ways that video can benefit your business but that’s not the only ways video will benefit your business, we could list hundreds of more ways, but we won’t, one thing to remember however is that 60% of B2C and B2B businesses are using video marketing and video branding, so that most likely means your competitors are using it to your loss and their gain, that in itself should be a massive reason why you need to use video for your business. At Beast video production London we are happy to help you figure out what video works best for your business. We’re not the right fit for everyone and at the onset you may have to handle your video in house. But any successful business will then need to outsource to the professionals. And that’s where we come in. If you need a professional video production company for your next or maybe your first video content campaign, then give us a call. If you want to see what types of videos may work best for your business why not check out some more of our articles on our see our work here. You can also drop us an email with a brief and we can show you some examples from our work portfolio that may be similar to something that you want to do.
Heres an example of a video we made for Fora Space, a company based in London that offers shared workspaces. They wanted to make a brand video that told their story but also show’s off their product in the most professional and engaging way.