Maison Makarem SS17 Launch

Shot over a few intense hours before the show at London Fashion Week, this SS17 launch film for Maison Makarem captures the quiet tension and intimacy that exists just beneath the surface of a major fashion event. Filmed at The Ritz, the setting provides a striking contrast between opulence and urgency, formality and fragility.

Working backstage and among the surrounding media presence, Beast focused on finding moments of stillness within the chaos. Carefully composed frames and probing, observational storytelling reveal a side of the show rarely seen — private gestures, fleeting glances, final adjustments, and the emotional weight of preparation.

Rather than documenting the spectacle of the runway, the film lingers on atmosphere and anticipation. The camera moves gently through the space, allowing the luxury of the location and the sensitivity of the moment to coexist. The result is a fashion film that feels personal and restrained, balancing cinematic elegance with an honest sense of proximity.

Intimate, poised, and quietly charged, the piece reflects both the craftsmanship of the collection and the human energy behind its unveiling.