Barny wanted to create a spot that advertised their Christmas offer, which included a DIY Barny bear for children to make at home. We wanted to focus on the creativity of children; and how each one is individual and different. We also wanted to show how parents treasure these creative moments, and display them with great pride and pleasure. We chose to focus dramatically on the detail of each creation highlighting the variety of artistic direction each child took, which really displayed each of their characters.