VIDEO CONTENT MARKETING
Planning for video content can be a daunting task. And if you’re new to video content production and marketing, you may not know where to start.
When we work with clients to build content marketing strategies, the first thing we do is walk them through our content questionnaire. Using this content tool is a way for our team to get familiarized with our clients and their business goals. A content questionnaire is also a great tool for clients to understand how their business goals can be supported through the use of content marketing as a way to spread their brand’s message, (and sometimes, opens their eyes to repair the “holes” that are missing before pushing forward).
Whether you manage your online content strategies in house or hire out, there are a few essential pieces of information you’ll want to gather before digging in to your video content strategy.
1. What do you characterize as your main attributes?
2. What is the main service or product that your client needs the most?
3. How do individuals feel after they utilize your product/service? (Do you have the details to back this up?)
4. What faults do your clients tell you about? What have you heard that they need improvement with?
5. What are your clients attempting to achieve by utilizing your product/services?
6. What is your USP? What separates you from your peers?
7. Who is your opposition (everybody has a competitor–do not skirt this inquiry!)
8. Depict your run of the mill client. Are your current customers the same as your target market? (In other words, are you reaching the types of customers you are trying to reach?)
9. What is your key target market? (Once more, this is an essential inquiry not to skip. Do not reply “everybody,” be precise)
10. What does your sales or lead marketing process look like? How do customers find you?
11. Do you have a set brand voice? Slogan? What sentiments would you say you are attempting to stimulate?
12. In the event that you were looking for your products/services on the web, what key search terms would you utilize? What might your clients use?
13. How compelling are your present promoting platforms? How far is your reach?
14. Do you have the capabilities to provide consistent, ongoing content? What resources do you have currently (and what might you need to add?)