Beast Agency – creators of award-winning TV Adverts Agency London UK.

Beast TV Adverts Agency makes expertly produced and brilliantly directed, TV adverts for mainstream broadcast TV in LONDON and the UK.

That’s because our producers and directors are all used to working above the line and making award-winning TV adverts.

The UK has a long and proud history of creating some of the best TV adverts of all time. So, what’s the secret to creating successful TV advertising commercials, and can you apply the same formula to video content for websites and online marketing and advertising?

The thing about a TV adverts is that you have to consider the huge costs of media spend. This means every second count and that’s why Television adverts are typically 30 to 60 seconds long. When it comes to websites or advertising on social media channels like Facebook, the time restrictions are not the same. However, you still have to contend with people’s interests and attention spans which means that the shorter and impactful your video is, the more chance you have of getting your message across to a wider audience.

So, if you are able to hire a London production company with TV advertising production experience then you will definitely end up with a really great online marketing video for your website.

So how can you make an award-winning TV advert?

The first rule is don’t try and say everything in one video. This is especially true when launching a new product. If you can’t hone in and focus on the USP of your product then your message won’t be clear and the video that could cost 10’s of thousands of pounds might look pretty but will not serve any useful purpose.

So, it’s important to stick to what you believe in and what you want to say, and don’t try to be greedy. Making a video online isn’t as expensive as you might think and the ROI far outweighs the upfront cost. So, building a budget for Online video content, into your marketing budget for each year or even each quarter is definitely the way to go. And by that measure, you should be thinking about a TV advertising campaign strategy. That way you will have a cohesive plan of communication objectives and a body of work that begins to build a brand.

Here are a few examples by Beast TV Adverts Agency London UK

McDonald’s Hugs TV commercials 2021

In this TV advert for McDonald’s, we shot this scene in a studio with motion control. Whilst we had all the toys to make the effect, it is also important to understand the basic principle of the effect. Essentially think of this like a “Russian Doll”, meaning each doll that comes out has to be smaller than the one before…So in that sense the story itself and the characters had to appear in a given order.

We shot this spot on an Alexxa Mini with a set of Cooke S4’s that help to give those lovely lens flares.

Here is another TV commercial for Vodafone, using the same technique.

British Airways Holidays TV commercials 2021

Here is a TV advert for British Airways by Beast TV Adverts Agency London UK, which we shot in the Cayman Islands. In this British Airways A TV advert, we spent one week on location in the Cayman Islands and filmed all over the island for 3 days.

There are lots of TV adverts in the British Airways Holidays campaign. They all follow the same story structure and have a similar Vice Over theme. The creative angle is that holidays abroad are all about a feeling. And it’s through these micro details and emotional triggers that we can tap into the viewer’s memories and inspire them to once again embark on a new British Airways Holiday.