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Tips for making a Professional Tourism Video 2022


Ok so 2021 was a very bad year for tourism and tourism videos in general. If you are a Tourist Agency of a top Tourism destination, do you need a professional tourism video in 2022?

Well…is there any better way to show how amazing your destination is? The question isn’t really whether you need a tourism video or not…you do. The question is, how do you make a professional tourism video that doesn’t look like a tourism video!

We looked to see which are the best summer holiday destinations in 2022 , and there are a lot…so then we asked ourselves, who has the best tourism video in 2022?

Tips for making a Professional Tourism Video 2022

If a picture speaks a thousand words then a video must be a million words – right?

Wrong! Whilst you can easily take a photograph from a certain angle and then use photoshop to tidy it up, the same can not be said for video. That’s why when you want to make a tourism video that looks and feels like a British Airways Holiday video then you need a professional video creative agency to come up with a unique concept and an equally professional video production company and Director to make the video. With video you have to be asured in your shot design, camera movement and also casting. When you make a video you have to make 1000’s of small choices and just one or two poor choices can result in a bad tourism video.

So how can you be guaranteed of a top quality tourism video? The answer as always is to hire a team that specialises in videos for tourism and holiday destinations like Beast Creative Video Agency. Then you can expect something that looks as good as any television commercial.

Our track record can not be beaten and we are able to offer incredible quality for a fair and reasonable price.

The best way to prove this is by taking a look at the facts.

Tips for making a Professional Tourism Video 2022

The Cayman Islands Tourism Videos 2022

Case studio in how to make a really effective Tourism Video for your amazing holiday destination.

BRIEF: To produce a tourism video that would generate awareness and interest in The Cayman Islands.

 

  • Deliverables: Create 2 hero videos @ 60” and 12×10” buzz videos.
  • Result – 3000% increase in website traffic
  • Unexpected Result – Beyond social the client decided to buy TV media and run a TV advertising campaign in the UK on Adsmart TV.
  • Extra Unexpected Result – As the only direct flight carrier to The Caymans, British Airways bought the content. Under the British Airways Holidays brand they are running both hero videos on their inflight service across the entire long haul fleet. This equated to free media outlay and far outstripped the tourist boards own allocated media spend repaying the initial investment by an unmeasurable amount.
  • Continued Unexpected Results – The Cayman Islnds & British Airways Holidays broadcast the tourism video in the UK on mainstream TV over Christmas 2019.

Other top travel destinations that may benefit from this kind of high quality tourism video could be these destinations…

Top travel destinations and the best summer holiday destinations in 2022

  • Greenland – More Like A Snowy Wonderland
  • Cappadocia – The Land Of Hot-Air Balloons
  • London – Gape At The Big Ben Tower
  • Prague – Hub Of Baroque Buildings
  • Marrakech – Admire Bucolic Nature
  • Siem Reap – Famous For Night Markets
  • Playa Del Carmen – Most Beautiful Beach Town
  • Pokhara – Get The Views Of Stunning Mountains
  • Cape Town – Get Bird-Eye View From Cable Car
  • New Zealand – Scenic Landscapes For Nature Lovers
  • Salt Lake City – Laze At Golden Beaches
  • Las Vegas – Try Your Luck Here
  • Maui – Not Less Than A Paradise
  • Colombo – Respite From The Scorching Heat
  • Barcelona – All About Games & Nightlife
  • Hamburg – Watch Lakes Dotted With Boats
  • Colorado – A Summer Paradise
  • Koh Samui – Party All Night On The Beach
  • Whistler – Traverse The Hiking Trails
  • Iceland – Watch Colors Blend Beautifully
  • Marseille – Explore The Rich Culture Heritage
  • Kerala – Ride In The Houseboat On Backwaters
  • Mauritius – All About Coral Reefs & Beaches
  • Bali – Honeymooner’s Paradise
  • Teton County – Soothe Your Eyes With Greenery
  • Amalfi Coast – Coastal Peaks Against Pastel Buildings
  • Hoi An – A Place Out Of Dream World
  • Seychelles – Watch Sunset On Shimmery Coastline
  • Paros – A Blend Of White & Blue
  • Zermatt – Hike To The Swiss Alps
  • Andaman Islands – Witness Paradise On Earth
  • Tel Aviv – The City That Never Sleeps
  • Lima – Peru’s Wonderland
  • Tahiti – A Sweeter Place
  • Maafushi Island – Can’t Get Enough Of It

 

 

2022 offers new hope and new opportunities. The world wants to break free and travel again. So if you are a top travel destination then how do you make sure that those wonderful travellers choose your tropical paradise destination against all the others?

 

The answer is simple, you need to make a really professional tourism video that not only shows travellers what is special about your destination but all re-assures them that they will have the best possible holiday experience.

 

So – you have an amazing destination – tropical island paradise or whatever…;yes some cool drone shots and maybe a really beautiful couple kissing at sunset…but how do you turn something average into something unique? You need the help of a creative video agency that specialises in tourism videos and lifestyle videos. In effect, you don’t want just another tourism video…what you want is something that looks like a television commercial…

 

Once upon a time, actually just 4 years ago, a small creative agency from London approached Beast video production London to make a set of 12 tourism video for their client The Cayman Islands. Beast pitched for the account and won the job. We went off to the Cayman Island and spent  3 days shooting…

 

We came back and made our edits. And guess what happened…

 

Bristih Airways saw the videos and said that they wanted to buy the from the Cayman Islands tourist board and run them on Tv and in flight. So the upfront cost that the Cayman Islands paid for the creative and production @ around £100.000 was paid back… by how much…we just don’t know. But if you think that to run an ad inflight on one flight on BA typically would cost £10.000 per flight, well the payback was immense. But even without the intervention of British Airways, the videos we made were so far removed from an ordinary tourism video that the client was already over the moon. We already increased their sales massively.

 

So if you have an amazing tourism destination and you want a video that has a bit more depth, meaning and relevance than a vague drone shot – then get in contact with Beast. We love to make travel videos and we love to make good work for good people.