This film marks the first release in our tourism campaign for Mr.H and the Cayman Islands Tourist Board. London-based agency Mr.H approached Beast to create a suite of content including twelve 15-second social films and two 60-second hero videos for the Caymanluxe platform — all designed to position the Cayman Islands as a truly luxury travel destination.

The first film in the series, Barefoot, takes a deliberately intimate approach. Focusing solely on a couple’s feet as they move through sand and shallow water, the film is built around close-up, tactile imagery. The intention was simple: not to show what the Cayman Islands look like, but what they feel like — the warmth of the sand, the texture of the shoreline, the calm of the Caribbean.

Working closely with the agency, we avoided familiar tourism clichés in favour of a more modern, sensory-driven style. By breaking the story into carefully crafted moments rather than relying on single-shot spectacle, we were able to heighten emotion and detail, allowing each image to breathe.

With creative freedom on location, we explored the islands instinctively, capturing moments that consistently reinforced a sense of understated luxury. This approach — guided by craft, observation, and feeling rather than rigid boards — set the tone for the wider campaign, with the next film, Moments, expanding the series through high-speed slow-motion imagery to further celebrate the beauty of island life.