British Airways – Moments

This campaign for the Cayman Islands Tourism Board was built around a simple but powerful creative idea: destinations aren’t defined by landmarks, but by how they make you feel. Rather than presenting a checklist of activities, the film focuses on emotional response — calm, warmth, connection, and escape — allowing the audience to experience the islands before they ever arrive.

Shot as a cinematic 60-second piece, the film blends sensory detail with human moments, capturing the rhythm of island life, the texture of the landscape, and the subtle shift in pace that defines the Cayman Islands. The tone is immersive and aspirational, designed to evoke feeling first and information second.

The strength of the creative led the campaign beyond its original scope. British Airways adopted the film as part of their Holidays campaign, rolling it out as a TV commercial and inflight promotional video across the entire BA fleet. In this context, the film needed to work instantly and universally — engaging viewers in a transient space while planting a lasting emotional impression.

The result is a destination film that transcends tourism marketing, operating as a mood piece that invites the viewer to imagine themselves there. By prioritising emotion over exposition, the campaign positioned the Cayman Islands not just as a place to visit, but as a feeling to seek out.