Have you ever wondered How Creating How-To Videos Can Benefit Your Business?
How-to videos are great for people wanting to learn how to do something because like the name suggests they show people how to do something. But how can your business benefit from creating them, for your social media platforms and marketing campaigns, well we spoke to film director Lawrence Jacomelli to see if he thought businesses could benefit from making how-to videos. Firstly we are going to cover how to make one, using the example of a Los Angeles Travel company to describe the process.
What Is A How-To Video
Well it’s pretty self explanatory what it is, but we will go into more detail. A How-To video or tutorial is a short video that teaches people how to do something (like we said pretty self explanatory.) But they are incredibly useful if you get them right, if you make sure you are teaching something you know and are an expert about then you can’t really go wrong. What sort of videos could you make though? Using our example of a Los Angeles based travel company you could create videos such as, how-to have a good time in LA, how to plan your holiday in Los Angeles, these are perhaps more fun how-to videos than some others you could do but not all how-to videos need to be boring but as long as they can provide value then it will be a great video.
How Do You Make A How-to Video?
When creating a how-to video the first thing you need to look at is what can provide value to your viewers, so for example, if you were the LA-based travel company we are using as an example you would look at videos that provide value to people wanting to visit the USA, so one example would be how to apply for a visa, which would help people through the process of applying for a visa, it might not seem like the most entertaining video but people will watch it as it makes a slightly hard process significantly easier. The next thing to consider is the production quality. You want to come across in the most professional way and achieve the quality that you would expect from a top London production company. One good way to make a how-to video would be an animation, its significantly cheaper to make an animation than it would be to film your own video, also stats show that 65% of people are visual learners, and 90% of the information transmitted to the brain is visual. One thing we would say thought about using animation is that animation is really best for advertising services that don’t use physical products so it would be great for digital marketing companies whereas a live-action video would be fit for something with a product so example if your company sells scooter you could make a how-to video on how to put one together and customize it.
Where Should You Post Your How-To Video?
This may seem like a bit of a redundant question but it can really be a good thing to think about if you want to really maximise the reach of your video, the obvious option is YouTube, which is a given considering YouTube is the second largest search engine behind only Google, that really is a massive benefit in itself but are there any other benefits to putting your how-to videos on youtube. No there are loads of other benefits to talk about, since YouTube is the second largest search engine you can potentially open your business to the 2 billion active monthly users on YouTube. Another great benefit of youtube is that their metrics are a factor taken into consideration by Google when ranking pages. If you can create high-quality how-to videos that your potential customers like, comment and share, you’re signalling to Google that you are producing content that is valuable to your target audience. But what other options are there apart from youtube, well one massive option would obviously be your website, by having video on your website you again boost your search ranking on google, also stats from the guys over at Unbounce show that people who include video into their marketing and website boost their conversion rate by 34%.
How Can A How-To Video Benefit Your Business
Posting short how-to videos on your social media is a great way to provide a quick bit of value to your followers. Having the video include a CTA , call to action, is a great way to get people onto your email marketing list for a start which could lead to more conversion. As a London production company we often post how-to videos about our work in order to entertain, educate and build trust with our clients.
How-to videos show potential customers of your brand that you are an expert in your respected field and know what you are talking about. Making sure your video is optimized for mobile use as well opens up a new audience and many benefits because video and mobile go hand in hand. 90% of consumers watch videos on their mobile. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger. Google also loves video, so by including how-to videos on your website you can potentially boost your ranking on the search engine which can be an excellent opportunity for you and your business because Google shows 10 results on the first page when someone searches for any specific terms. The results are based on a number of issues like site speed, backlinks, bounce rate, and a host of other factors.
Should You Make A How-To Video?
We think you should, as most American and LA-based businesses do but if you can find a decent formula to provide value to your customers without giving away your whole process then absolutely. But we would recommend that it is best to keep your content varied so perhaps work out a schedule for the things you want to post.
We hope that our tips have perhaps convinced you to make a how-to video as there aren’t really any cons to it if they are done right if you would like to learn anything else about video production be sure to check out some more of our articles.