Rogue One – “Let go your conscious self and act on instinct,” says Obi-Wan in Star Wars: A New Hope. Perhaps that’s what the writers should have done when they sat down to craft this latest chapter in the franchise, because Rogue One is definitely not ‘A Star Wars Story’. No Jedi, No force, No larger
Top Tips For Basic Colour Correction – Colour grading is the final step in the post-production service, which gives your video the sparkle and personality that depicts the image of your brand. But Colour grading and Colour correction, whilst essentially using the same tools, have two clearly different goals. Colour grading refers to the creative choice a
How to Film with a Drone – Aerial filming and cinematic drone shots can bring a huge amount of production value to your video content. Here are some tips for anyone thinking about flying a drone. It’s much easier to fly drones in open spaces. That sounds obvious but it’s an important point. You could
Panasonic GH4 versus the Sony A7SII Here’s our Sony A7SII review. We used to use the Panasonic GH4 for our smaller budget shoots but have recently moved over to the Sony A7SII. The S stands for sensitivity and with an ISO base of 3200 you can be sure that it’s low light capability is absolutely
We love videos, you love videos and everyone else loves videos so surely you can’t go wrong… WRONG! Autoplaying videos on landing pages has become more and more popular over the last year or two it seems. It probably looked like a cool and innovative idea however, how cool is it really? Just because you
End of the Vine – For a video content production company it’s a little unnerving to hear that Vine, the short form video content app, has been closed for good. Apparently there just simply “wasn’t the usage”. So why when video content is growing at a phenomenal rate, and the percentage of posts on the
Snow Business – It’s that time of year again…Christmas in October! Well, it is Christmas time for all forms of video content production and TV commercial production. Actually pre-production and even shooting often starts as early as August, so shooting in October is cutting it a little fine. Here we have three stories for Sportsmaster. We asked the
Surprisingly for many directors it’s easier to design fancy camera moves than to directing actors. Not many like to admit it, but even the big masters get cornered sometimes by the simplest question, “What is my motivation?” That’s because it’s easier to deal with equipment and moving parts than with actors. Because working with actors means
From TV commercials to online video content to full feature film production: There’s more to telling a good story…than just a good story. So what is the art of storytelling? First there’s the idea…then there’s the craft behind it. The key plot points and character arcs needed to tell any story, should be the same whatever the
McDonalds cancel US Youtube – So McDonalds recently cancelled their branded content channel ‘US’ from YouTube. Described as an entertainment channel, that threw itself directly in competition with the likes of Vice, Red bull, and E4, it’s digital content simply wasn’t getting the ratings and views. So how could this retail giant have got it so
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