Cayman Luxe Jetty
These three 15-second films mark the first release in a wider social media campaign for Cayman Luxe, created for the Cayman Islands Tourist Board. Designed specifically for social platforms, the films are the opening chapter of a twelve-part series, each capturing a distinct moment of luxury island life.
Rather than relying on traditional tourism tropes, the approach focuses on atmosphere, texture, and feeling — distilling the Cayman Islands experience into short, evocative visual stories. Each film is crafted to stop the scroll, using considered pacing and tactile imagery to convey a sense of calm, indulgence, and escape within just a few seconds.
As the first three films in the campaign, these pieces establish the visual language and tone for the series to follow, setting a benchmark for understated luxury and modern travel storytelling. Together, they introduce Cayman Luxe as a refined, contemporary expression of island life — designed to unfold one moment at a time across social channels.
Date:
19 April 2017
