Fashion video is an extremely niche category, which requires a distinctly photographic approach.
Fashion video is some of the most creative video we see online today and at Beast video content production we relish all the different areas of Fashion video. Fashion brands are really going to town now connecting with their customers and providing the stories and the imagination that is taking brands to the next level. We see fashion video now bringing editorial to life.
Stories of how they wear the clothes, where they travel, what they eat, watch and how they socialize, these are all key elements that are being closely considered when putting together a fashion video, and brand video.
We are seeing big collaborations between filmmakers, artists and fashion Brands now, and the results are exciting, intriguing and obscure. Conversation is being made, and this is key to establishing relationships with consumers.
Fashion and style is something that none of us can get away from. The audience is present before we start, so then the question we have to ask is, “How do we tap into that audience and excite them in an original way?”
Choosing great talent is always the first place to start.