This branded content corporate film follows Sarah Clark, a senior leader at Zalando and a passionate cyclist, exploring the connection between sport, wellbeing, and professional life. Shot across London, the film captures how cycling plays a vital role in Sarah’s routine, supporting both her physical health and mental clarity.

Moving between city streets, cycling routes, and working environments, the film blends observational storytelling with a refined commercial aesthetic. Rather than presenting sport as a separate pursuit, the narrative shows how movement and discipline feed directly into focus, balance, and leadership in the workplace.

The collaboration with lululemon is woven naturally into the story, positioned as a brand that aligns with Sarah’s values rather than interrupting them. Through her voice and lived experience, she reflects on why the brand resonates with her — not just for performance, but for how it supports wellbeing, confidence, and everyday consistency.

London provides a dynamic backdrop, contrasting pace and pressure with moments of calm and control on the bike. The result is a corporate film that feels authentic and human, presenting wellbeing not as an abstract concept, but as something built through daily practice and personal commitment.