This branded content corporate film follows Cornelius Lay, a keen runner working at Zalando, and explores the relationship between personal performance, discipline, and modern brand culture. Shot in and around Berlin, the film moves fluidly between Cornelius’s running routine and his working life, creating an authentic portrait of how sport and mindset feed directly into everyday professional performance.

Filmed across Berlin’s streets, running routes, and at Zalando’s head offices, the piece combines an observational, documentary-style approach with a refined commercial finish. The collaboration with lululemon is embedded naturally within the story, presenting performance wear as part of an active lifestyle rather than a traditional product showcase.

The film avoids scripted messaging in favour of real moments — early runs, training sessions, and time spent in the office — allowing routine and environment to shape the narrative. The contrast between movement and focus, effort and control, reinforces the idea that physical activity plays a central role in clarity, balance, and productivity.

Berlin itself acts as a subtle backdrop, grounding the film in a city known for both creative energy and structured work culture. The result is a corporate video that feels human, credible, and contemporary, positioning both brands through lived experience rather than overt promotion.