This social-first film was created for the Then & Now campaign for Tommy Hilfiger, featuring Chantal Tru. Designed specifically for digital platforms, the piece explores the relationship between past and present — style then, style now — through a modern, confident lens.

The film centres on Chantal as both subject and voice, moving fluidly between eras while grounding the campaign in authenticity and attitude. Rather than leaning on nostalgia, the storytelling focuses on continuity — how personal style evolves over time while remaining rooted in identity.

Built for social, the execution is immediate and expressive. Sharp pacing, bold framing, and an intimate camera style allow personality to lead, ensuring the film feels natural, current, and highly shareable. Subtle nods to heritage are balanced with a contemporary aesthetic that reflects how fashion is experienced today.

The result is a confident, culture-led piece that positions the Then & Now campaign as a dialogue between generations — celebrating timeless style through a fresh, forward-looking perspective.