This second social-first film for Tommy Hilfiger’s Then & Now campaign features Biel Juste Calduch. Created specifically for digital platforms, the piece continues the exploration of heritage and modern identity through a fresh, individual perspective.

The film focuses on Biel’s personal style and presence, using confident, stripped-back storytelling to connect past influences with contemporary expression. Rather than referencing history directly, the film lets attitude, movement, and detail do the work — showing how classic ideas can be reinterpreted in a way that feels current and self-assured.

Shot with a close, immediate visual style, the execution is designed to feel natural and unforced. The pacing is sharp, the framing intimate, and the tone unmistakably modern — perfectly suited to social viewing while remaining rooted in the brand’s DNA.

Together with the other films in the Then & Now series, this piece reinforces Tommy Hilfiger’s ability to evolve without losing identity, using real voices and personalities to bridge generations and styles.