Simba Sleep Maro Itoje

This TV commercial for Simba Sleep formed part of the “Try for 8” campaign, launched ahead of the Rugby World Cup in Japan. The film features Maro Itoje, Saracens and England rugby star, positioning elite sleep as a critical component of world-class performance.

Rather than focusing purely on product, the campaign reframed sleep as a competitive advantage — something trained, protected, and respected at the highest level of sport. The film balances physical intensity with moments of calm and recovery, reflecting the contrast between Itoje’s power on the pitch and the discipline required off it.

Shot with a cinematic, performance-led approach, the commercial aligns Simba Sleep with elite athletes who understand that marginal gains matter. Timing the release ahead of the World Cup gave the campaign cultural relevance, tapping into national anticipation while reinforcing Simba’s credibility in high-performance environments.

The result is a confident, sport-led TV advert that connects recovery, resilience, and rest — positioning Simba Sleep as an essential part of preparing to perform when it matters most.