Nissan Juke Ambient Making Of

This behind-the-scenes film documents the installation of a complex out-of-home campaign for the Nissan Juke on the London Underground. The concept centred on combining multiple individual posters to form one large-scale installation — turning a series of separate placements into a single, striking visual statement.

Filmed on location within the Underground network, the film follows the precision and coordination required to execute the build. Each poster had to be placed with exact alignment, timing, and accuracy, transforming fragmented spaces into a cohesive, high-impact installation. Working within live public environments, the teams navigated tight schedules, confined spaces, and constant commuter flow.

Rather than focusing on the finished image alone, the film highlights the complexity behind the execution — the planning, teamwork, and logistical choreography involved in delivering an installation of this scale underground. The camera observes the process as it unfolds, capturing the transformation from empty walls to a fully realised campaign.

Set against the relentless movement of the city, the film places the Nissan Juke campaign firmly within everyday London life. The result is a dynamic, process-driven portrait of out-of-home advertising in action — showcasing how many moving parts come together to create one powerful visual moment.