NIKE Amber Anning The Wish

Beast Films spotted a local runner and immediately recognised the potential for a powerful branded content film for Nike. The athlete was Amber Anning — just 15 years old at the time, and already widely tipped as a future star.

Rather than focusing on performance alone, the film centred on ambition. It followed Amber at the very beginning of her journey, capturing the discipline, belief, and quiet determination behind her dream of becoming an Olympian. Shot with an intimate, observational approach, the piece positioned ambition not as spectacle, but as something built day by day through commitment and self-belief.

The result was a stripped-back, emotionally driven portrait of potential — a moment frozen in time before success was guaranteed. Years later, that story has taken on new meaning. Amber Anning went on to fulfil the dream the film captured in its earliest form, proving that sometimes the most powerful stories are the ones told before the outcome is known.

A simple idea, rooted in authenticity, that reminds us: dreams really do come true.

Date:
CLIENT:
NIKE
CREATIVE:
BEAST
DIRECTOR:
LAWRENCE JACOMELLI

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