LG Tone Free

LG Tone Free

Beast Films created a cinematic brand film for LG Tone Free in-ear headphones, telling a complete emotional story in just 60 seconds. Structured as a love story that moves through connection, breakup, and reconciliation, the film uses music as the emotional core — a shared language that draws two people back together.

The narrative unfolds without dialogue, relying instead on performance, rhythm, and sound design to communicate feeling. Music is not treated as background, but as an active force that shapes memory, intimacy, and emotional shifts between the characters. Listening — and sharing what you listen to — becomes the bridge between separation and reconnection.

Shot in a single day across six distinct locations, the production required meticulous planning and a highly efficient cinematic approach. Each location represents a different emotional beat, allowing the relationship to evolve visually while maintaining clarity and momentum within the tight runtime.

The result is a compact, emotionally driven film that balances brand storytelling with human experience. By condensing an entire relationship arc into one minute, the film demonstrates the power of music to connect, heal, and bring people back together.

Date:
CLIENT:
LG
CREATIVE:
BEAST
DIRECTOR:
LAWRENCE JACOMELLI

Pelicula

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