London Brand Film Festival 2017 — Winner, B2B Category.

Ampersand approached Beast to create a brand story film for Cambridge Audio with a clear brief: tell the story of British Sound — what it means, where it comes from, and what truly sets Cambridge Audio apart in a crowded audiophile landscape.

Rather than focusing on product specification or technical language, we chose to approach the film as a piece of cinematic storytelling. The ambition was to create something evocative and timeless — a film that reflected the depth of the brand’s heritage while speaking clearly to where it stands today.

The visuals were designed to resonate with the audience’s own musical memory. Through carefully composed imagery and a considered pace, the film moves between past and present, sparking recognition, nostalgia, and emotional connection. The intention was not only to inform, but to remind viewers how sound shapes moments, experiences, and identity.

Cambridge Audio’s history became the foundation of the narrative. From its origins to its modern philosophy, the film paints a picture of a company defined by consistency, integrity, and a long-standing commitment to quality. The story unfolds with restraint and confidence, allowing craft and emotion to carry the message.

The result is a brand film that feels authentic and assured — one that celebrates heritage without sentimentality, and positions Cambridge Audio as a company that truly delivers a great British sound.