This talking-heads film for Adidas was created ahead of the Football World Cup, anchored by a striking cultural moment: the iconic red London buses temporarily painted black. The visual disruption became a powerful backdrop, signalling that something different was happening — that the city, like the tournament itself, was entering a new state of anticipation.

Shot with a clean, direct approach, the film features contributors speaking straight to camera, offering insight, opinion, and energy in the build-up to the World Cup. The choice of format keeps the focus on voices and ideas, allowing personality and conviction to drive the narrative rather than spectacle.

The blacked-out buses serve as more than just scenery. They act as a visual metaphor for transformation, tension, and heightened focus — a familiar symbol reimagined to reflect the intensity and global attention surrounding the tournament. Placed within the everyday flow of London life, the imagery connects football’s worldwide impact to the streets of the city.

By combining authentic talking-head storytelling with a bold, unexpected visual statement, the film captures the mood of a moment — when sport, culture, and city life briefly align. The result is a confident, contemporary piece that builds momentum and sets the tone for Adidas’ presence around the World Cup.