This brand film for The Soup Peddler uses bold 2D animation and collage techniques to bring the brand’s personality, values, and flavour-first attitude to life. Rather than relying on live action or conventional food imagery, the film embraces graphic abstraction, playful illustration, and dynamic motion to reflect the energy and independence of the brand.

The creative approach leans into simplicity and confidence. Ingredients, textures, typography, and colour are layered and animated to create a fast-moving visual language that feels handmade, expressive, and unapologetically bold. The collage style allows ideas to collide — freshness, craft, humour, and authenticity — mirroring The Soup Peddler’s ethos of doing things differently.

The animation style is deliberately imperfect and tactile, avoiding polish in favour of character. This gives the film a distinctive tone that stands out in a crowded food market, communicating warmth and attitude without relying on voiceover-heavy explanation. The result is a brand film that feels modern, graphic, and memorable, translating The Soup Peddler’s identity into a visual experience that is as confident and flavourful as the product itself.