Simba Sleep miQro spring animated 3D video

This social-first 3D film for Simba Sleep takes the brand’s miQro spring technology and reimagines it in a bold, creative way. Rather than focusing on technical explanation, the film uses the spring as a central character — playful, dynamic, and full of personality — to highlight its versatility and responsiveness.

Designed specifically for social platforms, the animation is fast-paced, visually striking, and built to surprise. The spring moves, flexes, and transforms in unexpected ways, pushing beyond traditional product demonstration to create something memorable and entertaining. The result feels energetic and slightly left field, deliberately breaking away from category conventions.

By using humour, rhythm, and creative abstraction, the film positions Simba Sleep as a forward-thinking brand that isn’t afraid to approach product storytelling differently. It shows that innovation doesn’t have to be serious or clinical — it can be fun, expressive, and shareable.

The final piece works as a scroll-stopping creative that reinforces Simba Sleep’s reputation for originality, adaptability, and confidence, while still keeping the core product idea front and centre.