Here’s a simple idea to help you boost your in-store sales, that can be applied to any luxury department stores selling higher priced products in beautifully thought out and presented retail spaces.
Why not make the store much more of a presence and feature of your e-commerce website. Give your customers the experience of your amazing department store within your website with beautifully shot and created videos that are making the most of one of your most valuable assets.
At Beast we know a thing or two about video, and we know how to make a good sales video. We also know for sure if used right, video can be a massive asset for your business and is guaranteed to generate more revenue. With the retail industry opening its doors again and wondering, “How can I increase sales in my store?” we thought we would tell you how to use video to boost your in-store sales. These are just some of the topics we’ll cover
● How do you make a product video?
● How do you make a good sales video?
● How can I increase sales in my store?
How to use video to boost your sales
So let’s see How to you use video to boost your in-store sales?
Product Videos: How to increase sales
Creating a product video for your business is a perfect way to show customers who can’t come into your store what you sell and how to purchase it. With many people refusing to go back into shops because of the pandemic, a video would work especially well at the moment. How do you make a good sales video? When making your video make sure to keep it short and sweet, because if it drags on for too long people will get disinterested, We will cover more about how do you make a product video? Later in the article. Provide relevant information about the products, and make sure that you focus on the benefits of the product. You also need to make sure that the video is correctly formatted for different platforms, if you’re posting on IGTV make sure that the video is sized correctly as if it is not, it may come off as unprofessional and people might not watch it.
How do you make a product video?
Well to make a product video, firstly you need the product itself of course. You also want to write a short script with a list of benefits of the product. If possible include some testimonials from customers if there are some, as hearing what other people have to say can often positively sway their decision. You’d also need the pricing of the product. We’d recommend keeping the video relatively short, keep it about two to three minutes long as this gives you enough time to go into detail on the product but not bore the people watching the video. Following these tips should hopefully inform you of how you make a product video?
How do you make a good sales video? You can create informative sales videos about your retail store and the products you sell. Let’s use a current example, you could create a video going through your store opening guidelines and what customers should do in store. But the most common thing and the best thing you can use video for are to provide insight into the products you sell. Your staff or even yourself are going to know a lot about the products you sell so creating a video not only gets that knowledge out there and shows customers you know what you’re talking about while also showing customers the features of the product that they may want to buy. How can I make my video interesting? You can do a video for each department of your store, with a specific employee doing each video, this goes back to one of our previous points, make sure you find the staff that know the most about each specific department. It’s even better if you can find staff that are experts in one specific brand as you could then create brand-specific videos. Overall creating informative content is a great way to provide value to potential customers at a cost-effective rate.
How can I increase sales in my store?
Another thing you can do to boost your businesses sales is to post live content about your retail store, perhaps doing a weekly spot where you introduce some of the new products you get into a live audience via social media. You can also take general questions about anything. But there is no limit to what you can do. How can I make my video interesting? You could help promote a local event or charity perhaps. Going live provides a great platform to show your customers what they can get in your story. Using social media to go live is quite easy, as you can go live on Instagram and Facebook. To determine where to go live take a look at what social media platforms perform well for you, Instagram and Facebook will work great for small stores as they are very photo/video focused How can I make my videos interesting? Well by using a variety of live video and pre-recorded video. Only using live video wouldn’t be recommended, including a mixture of both live and pre-recorded videos in your strategy gives a bit of variety to your content.
How can I make my video interesting?
Well, a great example of an interesting live video is Starbucks live video back from September 2016 when they broadcasted national voter registration day in Rufus king park in New York. They firstly went on a tour of the park and then went to a stage where it captured Starbucks chairman and CEO, Howard Schultz and rapper, Common talking about the importance of voting. The video showed the brand’s community values. They also had a Q and A session after the talk on stage to encourage engagement from viewers. It also meant that people who weren’t at the event could learn what the event is about and what went on. Now we know you’re not always going have a massive event to go live at, but just having content that shows the values of your brand and provides valuable information to potential customers is a great way to use live video
How do you make a good sales video?
A great and easy way to make a good sales video is to repurpose your live videos, you can cut clips from them and put them onto social media, this works especially well if you get asked a question that is frequently asked or if there’s a new product you want to share to people who weren’t on your live video. How can I increase sales in my store? You can use the clips of products for their product pages, having a video on the page gives people looking at your products online a little insight into the products and may sway their decision to buy your product.
How can I make my video interesting? Perhaps consider using one of these ideas
● Pros & Cons of buying vintage
● 10 Thing to expect from the london fashion week show
● How to tell a real Gucci bag from a fake?
● How to choose the right shirt for you
● What’s better for you: Windows or Mac
That’s just a few ideas you can use to answer the question: how can I increase sales in my store? Make sure you stay consistent with your videos, a lot of businesses who use video don’t see results straight away and stop doing it, and then they don’t reap the benefits. Staying consistent builds a catalogue of video connected to your brand and slowly helps improve the reach of all your content.
Another benefit of using video is that you can make a bit of extra money before even posting the video. You can offer a partner program of sorts to businesses to get their products, this mainly applies once you’ve built up your platform but the point still stands. If you offer to companies that they can have a major spot on your videos for a price. This is essentially influencer marketing just instead of an individual promoting the product it’s your store.
Once you know how to use video to boost your in-store sales you’ll see the true benefits of video. But overall using video for your retail store is a very cost-effective way to create more content for your marketing. How do you make a good sales video? Well, equipment-wise you would have to pay for the equipment and crew, even then you could do it all yourself if money is tight. It’s also especially great in the current climate, while shops are opening some people can’t go to the shops, either by choice or for reasons out of their control, so having an insight into the products in-store may lead them to make a purchase, whether that’s now or when they can come back into the store you don’t know but having that interest, it is great for business. Hopefully following our tips will finally give you an answer on how can I increase sales in my store?
So that’s it, that’s how to use video to boost your in-store sales. If you are going to be using video in your business then consider Beast!
