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Filming Real Estate and Developments – with Ben Kelly Lanbury


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Filming Real Estate and Developments – with Ben Kelly Lanbury The property market has seen a massive growth in searches over lockdown, reports from search company Pi Datametrics state that numbers have gone up over 50% year on year. However a lot of these estate agents can’t offer full viewings due to social distancing, or quite simply prospective buyers don’t want to visit properties. The ones that have been successful are estate agents who offer virtual tours or even full length films of their properties. And the more expensive the property is the more that is invested into these films. I spoke to Ben Kelly from Lanbury, a property development company in London “We saw in early Spring – the start of the porters selling year, that Estate Agents who offered virtual viewings made more transactions than those that solely relied on house visits.” “Also the numbers on YouTube and even TikTok were becoming huge. You can now get 100,000s of views for a pretty basic 4 bedroom house video.” Significant revenue in Property filming real estate But when the high level filming comes in is for the million pound or even 10 million pound house. Or better still, then type of thing Ben Kelly and Lanbury deal with – the new residential property development. The specialist real estate agencies can be paying anything from £10,000 upwards for a virtual viewing video. It can easily be ten times that for the premium properties. Think drone footage, hovering over the long driveway, circling over the orchards and gardens, swooping down through the front door and then past the living areas and out through the back door and gliding over the swimming pool. These multi-million pound properties also need to stand out from the crowd. The quality of the video and the footage, doesn’t just need to sell the house, it needs to exude the luxuriousness of the property, and convey the elegance of the stately home or the chicness of the city townhouse. Ben Kelly-Lanbury “There’s a lot of money in this. But it’s also a sector that is only just starting. Property developers aren’t the most creative types, so for the right video content agency, there are a lot of quick wins”.

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Speak To Your Employees with Engaging Internal Communication Videos


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Are you looking to engage your employees with Internal Communication Videos? Internal Communications Videos can be a really effective method of corporate communication. Collaboration among participants is one of the main pillars for success in modern business. Whether you’re a small town local business, or a fortune 500 company, internal communication has a direct impact on your business. Engaging employees with internal communication videos should be a crucial factor in your business. Internal communication is the future of work. It refers to several devices or processes that are in charge of information flow and collaboration between participants. Simply put, it involves communication between all levels of company hierarchy, from the first line managers to base line employees. If you engage employees with internal communication videos, their work experience is going to positively transform, which in turn influences their productivity also. The manners by which you communicate with your workforce reflects on their productivity, engagement, performance and teamwork. Question is : How to engage employees with internal communication videos? First, developing an effective internal communication strategy  is a great way to take your employees to the next level. Next, in order to engage employees with Internal Communication Videos, you need to find an Internal Communication Video Agency in your area. Finally, you need to incorporate your internal communication videos in your workspace so you can engage your employees. This article will instruct you on How to Engage Employees with Internal Communication Videos, by explaining the science behind Internal Communication Videos. Also, below there are ways in which you can use internal communication videos to drastically improve internal communication in your business. How to Improve Internal Communication? Improving Internal Communication can be a tricky task to manage in your business. I have done some research. As it turns out, around 40 percent of employees feel that managers are not clear regarding the company’s vision and 70 percent of them don’t understand the corporate strategy. Usually, having an effective internal communication means being open and transparent. This makes sure that the employees understand the mission, and everyone is on board with the company’s objectives. Completing this milestone will make sure that you improve internal communication in your business environment. Improving communication in the workplace is highly sought after. In a recent statement, top level CEOs, affirmed that a successful business looks not only to create long-term value for their shareholders, but also takes time and effort to invest in their employees. Thus, sending a monthly email newsletter to your employees, to update them regarding company roadmaps or future milestones, is not the best way to keep them in the loop. Instead sharing visual contents such as videos will keep your employees engaged and will also improve internal communication. Why Use Video for Internal Comms? Using Video for Internal comms will transform the way that your team or employees receive your message. Your workforce is made up of people that enjoy watching videos. We all do. Watching a few minutes of visually appealing content keeps us focused and excited. But why use Video for Internal Comms? According to a recent research, more than 90 percent of workers find videos helpful with understanding the business. That doesn’t only apply only to base level workers. High level executives watch work-related videos on a weekly basis. That simply tells you that video for internal comms should be an essential part of a successful internal communication strategy. Viewing this from another angle, consider remote workers. In today’s world especially during recent times going to work can have different meanings. “Work” is no longer a place. So, what is the most efficient way to communicate with your remote employees? You guessed it. It’s videos. Using video for Internal Comms allow members of your company to avoid long emails, collaborate effectively no matter their time zone, and simply put, providing some visual aid helps an employee feel more connected to their peers. In conclusion videos are highly effective in the internal communication in an organization. But how does one use videos for an effective internal communication? Here are some ways that you can use video content for your internal communication. Human Resources Videos Human Resource Videos are a vital part in the human resource department. The most sophisticated human resource department in the world use these  simple HR videos  for improving internal communication. The HR department handles recruitment, payroll, employment policies, benefits and last but not least, they handle employee training. Good human relations, and good human resource videos translate to a good work environment. Using on-demand video such as HR videos on the training program, allows you to educate large groups and because it is very convenient and accessible, the education process is faster.  The most sophisticated human relations departments in the world use human resource videos to boost their communication. These HR videos help in simplifying complex information and provide a different range of tutorials for any task that an employee might have to fulfill. Thus, the employee is no longer confused, rather very clear on the mission which leads to an effective internal communication. Don’t sleep on online learning. It might prove to be very useful for your company. Speaking to Your Employees Speaking to your employees should be one of the main goals of your company. Connected Employees mean a happy business. Let’s say your company has fun events, or important ceremonies. The feeling of belonging is quite important. In fact, it is essential to humans. Engaging employees with Internal Communication videos is a very efficient way to make them feel like they belong. Thus, having someone film it, the whole experience, engaging with employees and then later sharing it throughout the company, or watching it at a company event will  pass on positive emotions to your workers and make them feel like they’re part of a family. Keeping employees connected is an important factor in improving your internal communication. If you don’t trust me, go watch a corporate, or business party HR video that

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The Best Places to Film in the UK


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The Best Places to Film in the UK The UK is simply bursting with lovely, interesting scenery, from serene, landscaped vistas to bustling cities, making it an excellent country for film locations. That’s why we decided to look a little deeper and based on the research here are the best places to film in the UK. So if you are looking for the best place to film in the UK? Then look no further – here are the best places to film in the UK in 2021! #5 – Best places to film in Liverpool Liverpool is an ever-growing, dynamic city that is full of life – and it’s full of endless media production possibilities, too, with its diverse range of filming locations and bountiful media industry. It is the most filmed city in the UK after London, after all! So where are the best places to film in Liverpool?   Cost Costs for a film crew in Liverpool depend entirely on the type of footage and content you’re aiming for, so the best way to find out a realistic price is to get a quote from several video production agencies in the area. However, you can expect these costs to be around £3000-4600 per day.   Knowledge – Quality of People Filmmakers in Liverpool will be glad to know that there are a myriad of excellent video production agencies and casting agencies in Liverpool to choose from for your next project! Casting agencies in Liverpool Looking for a cast for your film project? There are plenty of casting agencies in Liverpool that can help you find the perfect actors, such as: RedBook Casting Harmony Casting Video agencies in Liverpool Like in other major locations in the UK, Liverpool has a host of video agencies to choose from to film your next project, including names such as: Hurricane Films Concrete Films   Locations The beauty of filming in Liverpool is that it can serve as the perfect shoot location for any setting. Need a shot set in New York? Liverpool has you covered. Looking for a period location instead? You can find those in Liverpool, too! Here are some of the best: Stanley Dock – the Victorian warehouses that surround this dock have provided a background to hits like Captain America: The First Avenger, 2011’s Sherlock Holmes, and Peaky Blinders. George’s Hall – this magnificent building has proven to be the ideal backdrop for many shoots, such as for Fantastic Beasts and Where to Find Them, as well as for the upcoming The Batman. Water Street – if you’re looking for a location that can double as the streets of New York, then be sure to give Water Street a visit! Crosby Beach – serving as a location for Peaky Blinders, Crosby Beach is the ideal place to shoot if you need a sandy set.     #4 – Best places to film in Bristol Bristol is another top choice for many filmmakers, a status further solidified by its title of ‘UNESCO City of Film’. Often dubbed as a smaller version of London, Bristol offers a balance between greenery and cityscapes, making it ideal for a wide range of shoot types. So where are the best places to film in Bristol?   Cost The cost of film production in Bristol is around £2500-5000 per day.   Knowledge – Quality of People With Bristol being one of the UK’s major centres of TV and film production, there is a vast number of talented production agencies in the area. Casting agencies in Bristol Though Bristol is a hub of media production, there aren’t a wide range of casting agencies to choose from. However, that being said, the most renowned casting agency in Bristol is Phoenix Casting, who provides talents for a wide range of roles, whether that be voice-over artists, actors, or models. Video agencies in Bristol Many video production agencies have made their home in the busy city of Bristol. No matter what type of content you want to produce, there is an agency out there for you. Some of the most notable ones that are based in Bristol include: Aspect South West Film Fable Studios   Locations There are several beautiful film locations that production companies in Bristol can take advantage of: Clifton Down – this protected green space next to Clifton village offers a vast area of beautiful greenery, as well as views of the Clifton Suspension Bridge and the Avon Gorge. Birdcage Walk – named after the arches that line the path, Birdcage Walk is a peaceful graveyard located in Clifton that was used in 1990’s Truly, Madly, Deeply. Bristol Cathedral – this location has been used in several productions, such as BBC’s Sherlock, The Salisbury Poisonings, and Wolf Hall.     #3 – Best places to film in Brighton Everyone knows Brighton as a (usually) sunny beachside city that attracts swarms of tourists every summer thanks to its pleasant buzz and lively community, and it’s these qualities that make it an excellent place to film, too! So where are the best places to film in Brighton?   Cost When it comes to hiring a film crew in Brighton, you can expect to pay around £3000 (give or take) for a day of shooting, though this price can highly depend on what kind of content and footage you’re looking for.   Knowledge – Quality of People Much like many other UK cities with excellent filming locations, you can also find an arsenal of excellent video production agencies in Brighton that will be more than happy to help out with capturing the best shots for your content. Casting agencies in Brighton Every great shoot needs an equally-as-great cast, and there are a handful of casting agencies in Brighton that can help you out, such as: We’ve Got Talent The Casting Collective Video agencies in Brighton There is certainly no shortage of video agencies in Brighton, so no matter what type of content you’re looking for, this shoreside city

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Promo Video in London UK in 2020


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Promo Video Production in London UK in 2020 Promotional material in the form of promo video production is absolutely essential if you want to grow your business in this day and age. Without engaging content like video, you won’t capture the attention of the audiences of today nearly as well (we have the internet to blame for that!) However, it can be very difficult to continue with promo video production in London UK in the midst of a pandemic, thanks to health and safety issues, as well as the ever-changing restrictions set in place. This, plus the fact that many companies are not receiving their usual income, means that promo video production in London is one of the first things that many businesses have ceased in response to the ongoing crisis. But is this the correct approach to take? Or should businesses reconsider what they prioritise?   Why is promo video production in the uk important during a pandemic? Despite the fact that advertising is often one of the first costs dropped by a company in the midst of a crisis such as a pandemic, this approach is actually proven to be counterintuitive. If we take a look at history, we can see several examples showcasing that companies that continue to invest in promotional video production material are actually the ones that end up surviving through difficult times. One of the most profound examples of this is Cadbury’s approach to the Blitz during the Second World War.   Cadbury LTD continued video production in the UK when  Bournville Chocolate didn’t… Despite all of the horrific tragedies that occurred during the Second World War, Cadbury Chocolate decided to turn a bad situation into something good rather than throw in the towel – and were able to lift the spirits of Britain at the same time. But how did they do this? Cadbury’s approach to this particular crisis was to continue the production of chocolate throughout the war, of course! They were successful in this endeavour thanks to the fact that chocolate was considered an essential ration due to its morale-boosting properties, and they even brought out ‘misery vans’ that delivered hot cocoa to Blitz victims. This meant that, after the war, Cadbury actually saw an increase in demand for their products. Had Cadbury instead opted to halt production and hole up until the storm had passed, it may not have seen the huge success that it gets to enjoy today, nor would it have helped to raise the spirits of so many people during such a difficult time.   Movie production in the UK in 2020 The same principle can be applied to the situation of today, where people need a helping hand from some companies more than ever. Take the movie industry as a good example. During the first lockdown, everyone needed something to do, and oftentimes this ‘something’ turned out to be watching movies. Many movies that were due to release in cinemas in 2020 were put on hold until next year, but there were some films like Enola Holmes that instead took to releasing on online platforms such as Netflix while still putting out promotional video production material – and, for the most part, it worked! Our example of Enola Holmes ended up becoming one of the most-watched movies on Netflix, and it’s safe to say that this may not have been the case had the movie not pushed through and continued to invest in video promo production material. This is a good indicator that promo video production is still worth it, and that advertising your brand may be more important now than ever before.   2020 Promo video production in London So, in short, it’s important that you try your best to keep investing in promotional video production with professional London promo video production company partners. However, you may still think that it’s not worth the additional cost, but the truth is that promo video production in the UK during these uncertain times doesn’t have to be costly and time-consuming, nor does it need to put the health of others at risk! The reasons why promo video production may not necessarily be as expensive as you may typically think? For one, it is especially hard to carry out high-budget video production with government restrictions in place anyway, and secondly, you can easily resort to methods that are less harsh on your wallet. As we will touch on later, there are many routes you can take for affordable promotional video production – and, as an added bonus, you can easily do these in the comfort of your own home! Promotional video production agencies in the UK are also working hard to make sure that shooting footage and producing content is as safe as can be. But how do promotional video production companies keep both the crew and client safe? Simply put, they do so by following specific protocol in line with government guidelines:   How are promo video production companies in the UK staying safe? Despite lockdown and all of the restrictions that have come of this pandemic, promo video production agencies in the UK are still allowed to film content and assemble crews. Naturally, promotional video production agencies in London and in the rest of the UK can only continue doing what they do if they follow the current government guidelines – but how do they do so? What kind of precautions are video production companies taking?   Working remotely on a UK promo video production in 2020 One of the first things that many UK promo video production companies did when restrictions were put in place was resume work remotely, with employees working from home rather than in an office or studio. This, of course, presented new challenges, and working remotely is especially difficult when it comes to promo video production – or any sort of video production, for that matter. However, this doesn’t mean it’s impossible! Take the American crime thriller show, The Blacklist,

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7 Simple ways to increase your website ranking in Google Search Results


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Most businesses are asking the same question: How can you increase your website ranking in Google Search Results? In this over-saturated online market filled with businesses trying to fight their way to the top, it can be difficult to make your brand reach the top of Google rankings. If you want to bring your site to the top of google’s rankings, then you need to play by the rules of Google’s algorithm – which is easier said than done. Wondering how to increase website ranking on Google? In this article we will discuss 7 simple ways to increase your website ranking in Google Search Results, improve your SEO and website ranking. So, let’s get started, shall we? Register with Google Search Console One of the most important things you have to do to – if you have not done so already – to increase your site’s visibility is register with Google Search Console. But what is Google Search Console? And what does Google Search Console do? Essentially, Google Search Console is a free tool provided by Google themselves that allows you to submit your sitemap and website to Google, which will then allow the search giant to index your site – basically, it will allow Google to acknowledge your website’s existence. Making your site known to Google isn’t the only thing that Google Search Console can do, however. What really makes this tool one of the most important ones for Google SEO ranking purposes is that it can offer you a myriad of different analytics relating to traffic and search queries. You can use these to your advantage to optimise your website in a way that brings it up to the top in Google search rankings, such as by: Identifying which search queries drive traffic to your site Learning which content topics and types generate the most backlinks Finding which pages need more internal links Finding which pages need to be updated Enhance your site load speed It’s something you don’t often think about – many of us have become accustomed to the modern way of living, where everything you ask for is presented to you almost immediately, so we don’t often pay attention to how quickly a website loads. But the fact is that most of the websites we visit have put in a lot of effort to make sure you receive your content as quickly as possible, and you should be putting in the same amount of effort for your site, too. Why does site speed matter? Well, it’s simple – a lower site load speed will help you retain users. Take Pinterest for example: after reducing their perceived wait times by 40%, the site saw a 15% increase in search engine traffic and sign-ups. Why? Because: Retaining users improves conversions A faster site load speed improves user experience These can be crucial in keeping users on your website, which can, in turn, improve your site’s Google SEO ranking. If you want to know how to speed up site loading time, then here are a couple of tips that will help you to improve site loading speed: Compress images Use faster website hosting services Reduce the number of HTTPS requests Here’s how you check your website speed. Simply click these links and use the free website speed test online tool. There are plenty to choose from: Pingdom GTmetrix Uptrends Optimise images So you’ve optimised your site load speed – now what? Next you need to know how to optimise images. Knowing how to optimise an image for the web is an important skill if you want to give your website’s visibility in search results that extra boost. You can optimise your page’s images in a number of ways, such as by: Titling your image accurately Giving your image an accurate description rich in keywords Including alt tags Including a descriptive caption By doing this, you will allow your image to be indexed, and therefore become searchable by Google Image Search. While not a major source of traffic, having an image from your page be visible in Google Image Search gives potential visitors another route by which to find your website – which can impact your site’s traffic more than you may think. If someone does a Google search by image and happens to stumble across an image from your website, then you’ve gained one more visitor than you would have without optimising your site’s images. And anyway, what’s the harm in keeping as much of your page optimised as you can?   Use keywords to increase your Google ranking and online presence I’m sure anyone who has created, or is thinking of creating, a website has heard the terms ‘SEO’ and ‘keywords’ thrown around – but what does it all mean? So if you’re wondering “what is SEO?” and “what does ‘keyword’ mean?”, then read on! SEO is an acronym for ‘search engine optimisation’, and is a tool used to increase your site’s visibility in Google’s search results. Your site’s Google SEO ranking can be increased through keywords – these will make sure that your site shows up as one of the top results when someone looks up a certain word or phrase related to your content. But you can’t use any ol’ words in your site’s content and hope for the best – you need to know how to research keywords and how to find the best keywords for SEO. When it comes to keywords, you need to look out for certain key features to find that ‘sweet spot’ in your keywords, such as: Related keywords that people are searching for The search volume of a keyword The keyword length There are plenty of tools online that will help you with keyword research, such as SEMrush and Ahrefs. Once you’ve figured out how to choose keywords for SEO, you now need to figure out other details – like where to place keywords. Keywords should be sprinkled around in your page content wherever you can put them, but

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Turning Your Live Event into an online presentation


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If you have had to cancel your live event in 2020 because of the Coronavirus Pandemic and subsequent lockdown restrictions, then creating an online presentation video might be a great solution for your business. Coronavirus has certainly turned our world upside down in 2020, with lockdown restrictions having evolved and grown over the past eight months (has it really been that long already?!). One thing has remained rather constant so far, however, and that has been limitations on social interactions and gatherings.Each country has its own set of specific rules for how many people can gather at one time, but the general idea is that not many people are allowed to gather indoors, and especially not in spaces where social distancing is difficult to carry out. While a necessary measure, this has, of course, affected many people’s lives, with meetings with friends and family being made almost impossible. However, the current virus situation has not only affected people’s personal lives, but their careers, too. A huge shift has been made from working in an office to working from home in order to protect the health of workers, and this has forced many business strategies to change – including live events. Live Events Live events have been an important business tool for decades. They have played a vital role in networking and forming connections with others, and have often been used specifically to showcase products or services to shareholders. Pre-COVID, this is how it would go: the company would invite a group of their stakeholders to an internal event for the day (oftentimes at a hotel), where they would then talk them through, and showcase, their new product or new season of products. This worked incredibly well back then, as talking to people face-to-face is a lot easier and significantly more effective than pretty much any other means of communication. Unfortunately, we are now living in the midst of COVID, where this simply is not possible anymore due to health reasons and government restrictions. So – what do? Well, in this case you take the example of institutions such as schools and universities – you bring things online and create bespoke presentation videos. Online Presentation Videos If in-person live events are not possible at the moment, then the next best alternative is something a bit more digital – online presentation video. The common strategy nowadays is, rather than creating a simple live event video, companies are producing TV show-style videos that are around 30-60 minutes long with high production value, in order to get their message across to their audience, whether that be shareholders or otherwise. Online presentation video will allow you to carry on showcasing your product to your audience in a convenient and COVID-friendly manner, while only sacrificing the intimacy of in-person internal events. However, to some that are used to the face-to-face format, this may seem like a huge (and unwelcome) change – but it doesn’t have to be all doom and gloom! In fact, you may find that online presentation video comes with a whole host of advantages that you may not have even thought of, and that may actually bring this format ahead of traditional means. There are many advantages of online presentation video, some of which may be surprising to you! Advantages of Presentation videos to showcase your product. You can reach a wider audience One of the main unfortunate disadvantages of live events is the fact that, sometimes, attending an in-person event may be inconvenient to some people, whether that be due to clashes in schedules, travel, time zones, etc. etc. Online presentation video removes pretty much all of these drawbacks, offering a way for you to continue showcasing your products, but in a manner where your audience can view your presentation pretty much anytime, anywhere. This can lead to a lot more engagement with your product, which is never a bad thing! You can be more creative The beauty of the video format in general is just how flexible it is, and using it is a freeing experience – you can take video in pretty much any direction you want! While you may think that this does not apply to corporate online presentation video, you would be dead wrong. Online presentation video allows for a lot more opportunity for editing and enhancements, and often use elements such as stock footage, motion graphics, and live action footage (such as the use of a presenter) to get your message across in the most effective way. Your presentation will be more engaging To add onto the concept of it having the potential to be a lot more creative, the online video presentation format is also a lot more easily digestible and engaging when compared to traditional live events – though this, of course, depends entirely on how entertaining you make it! However, in general, video is a lot more engaging than simply watching and listening to someone talk, and will encourage your audience to feel a lot more favourable towards you and your product as a result. And who doesn’t want that? How to turn live event into online presentation video Making the dramatic switch from live, in-person events to online presentation video may be difficult for some people, however, and this is entirely understandable. And yet, in these strange times many people have had to adapt their strategies with very little notice, and learning how to do so is an important skill to learn if you want to survive in these times of change – this, therefore, begs the question of “how to create online presentation video?” While this process doesn’t necessarily have to be complicated, it can be rather tricky to try and figure out how to make your video as effective as it can be. There are a lot of things to consider – for instance, it’s important to keep the content fresh and engaging so that your stakeholders don’t start falling asleep in their seats, while also getting information across in a direct, effective manner. Finding a

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10 Reasons Why Your Business Needs Video


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The mindsets of people and society as a whole have shifted dramatically over the past few decades, especially upon the rise of the internet. One example of this evolution is the way people nowadays prefer to engage with information and content – no longer do people enjoy reading through pages of text or plain images (if they even did in the first place!). Instead, consumers engage with video content a whole lot more, and this can be seen in the popularity of online video sharing platforms, such as YouTube, Vimeo, and social media such as Instagram and Facebook. As we progress with technology and it gains a wider userbase, we can begin to see a common trend – everyone loves video. As a business, you need to use this to your advantage in order to draw in more engagement and keep people interested in your brand over any other company out there. If you’re still uncertain, then it’s good that you came to this article, because I will discuss the 10 reasons why YOUR business needs a corporate video. 1 – Video is easier to consume First and foremost – and this applies to all forms of video, not just corporate video – is the fact that video is far easier for people to consume. Think about this – would you prefer to watch a movie or read through a several-pages-long transcript of it? Of course, the majority of you would prefer to watch the action and hear the dialogue rather than read a block of text describing it. This applies to corporate video, too, so we can safely say that it is the superior form of spreading your message to your audience over text. But what about people that do prefer reading over watching/listening? Easy: include the transcript too. This way you can cater to all types of audiences, rather than limiting yourself to one or the other.   2 – Video is easier to remember To add onto the idea that video is easier for people to consume, it’s often also the easiest type of content to remember. When it comes to text, it usually comes in the form of big, blocky paragraphs filled with information. Sometimes this is fine, and even ideal, but a lot of the time it makes it harder for your audience to remember everything that was written down. A corporate video, on the other hand, often manages to condense large amounts of information into easily digestible chunks that are displayed either through speech, or visuals, or both. This makes the content far more engaging for your audience, and so will help them actually remember the information given. Otherwise, why spend hours typing up text if people will forget what it said a day later?   3 – Search engines favour video Now let’s dive into the more technical, which may be complicated to understand at first but imperative to know if you want your business to thrive in this modern age. While you don’t precisely need to know all the complex algorithms that go behind it, what you do need to know is that Google and other search engines rank websites in their search results based on a number of different factors. And what you really need to know is that video increases your Search Engine Optimisation (SEO) on Google. To get your website pushed to the top and exposed to more people, you need to be able to play into Google’s algorithms and give them exactly what they want. one of the things that search engines love above all else is video, and if you pair your corporate video with certain keywords then you are sure to have your site boosted to the top. This is the perfect formula to get more eyes on your video, and, by extension, on your brand. 4 – Video can be spread via social media Not only does Google love video, but so does the rest of the internet, and if you play your cards right with certain websites then you can drive your brand’s popularity through the roof. Social media is the best way to bring awareness to your business, and you can enhance this through corporate video. How? Well, it’s simple. The basis of social media is sharing content: photos, statuses, etc. This, naturally, includes video. Video is one of the easiest forms of content to share on social media, and the beauty of these platforms is that you don’t even need to do most of the work – with a little bit of promotion and a small push, you can have your audience promote your corporate video for you! Now doesn’t that sound wonderful? 5 – Video can increase your ROI We’ve talked about how easily you can expose your corporate video to a huge audience, but what exactly does that entail? Easy – profit! When more people view your corporate video, this automatically means more potential customers. If you manage to hook a couple, then boom, you have actual customers! And we all know that customers equal sales, and sales equal profit. It’s all very simple! This ROI is definitely enhanced when you use video over other forms of content because, as we’ve already discussed, people are more drawn in by video, and are more likely to feel more engaged with your brand. 6 – Corporate video can help you build trust We all know the popular saying – an image speaks a thousand words. But what if you breathe life into that image, and turn it into a video? When a consumer watches a video, they tend to automatically feel more connected to the brand. Why? Because video is a lot more engaging, and even more so if you have a face to put the name to. By using corporate video showing a person addressing the audience directly and/or with your brand, product or service in action, the viewer forms a connection with your business instantaneously. Video brings a sense

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Best Horror Movies of 2020


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Best Horror Movies of 2020 (and The Best horror Movies New Releases 2021) Article by Bonnie Cramp Greetings, horror fans. Here are a few hidden gems for anyone searching for The Best Horror Movies of 2020 or The Best Horror Movies New Releases 2021. 2020 has been a horror movie in its own right and maybe one day, 2020 will make one of the best horror movies of all time. This year, despite all the confusion and everything that’s been happening, movies have still been released and some have even capitalised on the global pandemic caused by Covid-19. There have been loads of horror movies to choose from so far in 2020 and new horror movies coming out all the time, but which are the best horror movies of 2020 so far? Grab your popcorn and a nice big pillow to hide behind, and lets dive into the best horror movies of 2020! In this article we have narrowed down our selection to, The Top 10 Horror Movies of 2020 (this included several Best Horror Movies new releases 2021) 10. Horse Girl Release date: 7th February 2020 (UK) Cast: Alison Brie, Molly Shannon, Directed by: Jeff Baena The plot: Sarah (Alison Brie), a socially awkward craft shop worker, with quickly dwindling mental health. There is history of mental illness in her family and her dreams begin to become a reality. Mundane (or seemingly so) details of her life, blend with her growing certainty that she’s a double of her grandmother, as well as a time traveller, come together for a slow change into a new normal for Sarah in this new Netflix movie, and her progressive fear of her own mind.  What makes it great: Impressive in its feat of telling the story of a rapid decline in mental health, from the perspective of a person who can’t see what is happening to them. It’s mysterious, it’s psychological and it addresses mental breakdown. You start of watching a fun, quirky comedy, which quickly turns into something more poignant and sinister, but that feeling of the quirky comedy never leaves you. It’s interesting, it’s different and its one of the best horror movies of 2020 so far. 9. Underwater Release date: 7th February 2020 (UK) Cast: Kristen Stewart, Jessica Henwick, John Gallagher Jr. Directed by: William Eubank The plot: Norah (Kristen Stewart) is working at an underwater research site, miles below the surface. There’s no hesitation, it’s right into the action – the hull of the rig cracks. A handful of people survive out of the hundreds; their only hope of survival is to walk along the ocean floor. Soon, they are fighting for their lives against attack from deadly underwater creatures. A true living nightmare. What makes it great: In classic B movie style, this film gets where it’s going fast; no hesitation, straight into the action. If you aren’t a fan of long, drawn out openings, then this is definitely one of the best horror movies to watch in 2020 for you. Kristen Stewart sells Norah’s plight in the horrifying nature of the situation. Tension and extreme close-ups propel you through the movie, one jump scare to the next – definitely one of the best horror movies of 2020. 8. The Scent (The best horror movies new releases of 2021) Release date: 6th December 2020 (UK) Cast: Aidan Whytock, Jet Jandreau, Rick S Carr, Ned Doherty Directed by: Lawrence Jacomelli The Scent Movie Official Trailer -New horror movies coming out The plot: (Not released yet but definitely The Scent will be one of The best horror movies new releases of 2020). An apocalyptic event, brought about by climate change, has destroyed Planet Earth. This unrecognizable  new world is burnt to the ground and covered by an ash cloud leaving it in virtual darkness and brings with it a sickness that wipes out almost all the species on the planet except for a few groups of human survivors. Whilst this lifeless dystopia is no longer hospitable to humans, it’s the perfect environment for a primitive alien life form that has begun colonisation. With little sensory capability apart from that of smell they hunt in the darkness, the only food source left…HUMANS. The central story is of a father and his autistic son who try and mend their broken relationship and stay alive against all the odds. Along with a few other survivors they are forced to wear ramshackle isolation suits made out of spare parts and car airbags in order to contain their scent and avoid detection by the alien creatures that hunt them. But in this bleak new world of fear and loneliness without no sign of hope or future, they must ask the question, “Who is the real monster?” What makes it great: This is the most zeitgeist horror movie you will see in 2020 and thats what makes it our pick for best horror movies new releases of 2020. With all of the world having spent months and months in lockdown and experiencing long periods of isolation the theme at the centre of this edge of your seat hide and seek monster movie makes the content emotionally compelling as well as terrifying. If you care for the characters then you will be more shocked by the horror and that’s the basis for this visually impressive indie horror movie that is a hidden gem and easily one of the best horror movies of 2020. New horror movies coming out – The Scent. Swallow Release date: 16th March 2020 (UK) Cast: Haley Bennett, Austin Stowell, David Rasche Directed by: Carlo Mirabella-Davis The plot: The domestic life of a housewife – horrified. Life begins in a troubled home for Hunter (Haley Bennet), but perhaps life is on the up as she’s just married into the perfect well of family. However, it soon becomes clear that to be accepted into the family, she must obey. Isolated, it all starts to unravel as she starts swallowing objects, a marble is the first. She feels

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The Best Movies of 2020 to Date


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The Best Movies of 2020 to Date In the strange and turbulent times of 2020, where a global pandemic hit, whole countries shut down and most time was spent indoors, it might surprise you to know, that movies were still released. Yes, lots of the big-name, big budget films were put on hold to be released when times were less strange, but it didn’t stop everyone. Perhaps this is a time for lesser known actors, directors and filmmakers to break through onto the scene? If you haven’t been getting your hit of cinema releases, here’s our list of the top movies, 2020. Choose a comfy spot on the sofa, grab a bag of popcorn and settle down for some top viewing. Maybe once you’re done with the top 10, you can move onto the best 50 movies of 2020! The Scent Release date: 1st December 2020 (UK) Cast: Aidan Whytock, Jet Jandreau, Rick S Carr, Ned Doherty Directed by: Lawrence Jacomelli Movie  Genre: Horror Thriller The plot: In this modern horror thriller, THE SCENT, Planet Earth is destroyed by an apocalyptic event and taken over by an Alien Species that hunts by scent alone the only food source left…HUMANS. The story follows a father who abandoned his teenage autistic son and is now re-united because of the death of the boy’s mother during the apocalypse. They, along with a handful of other survivors must contain their scent by wearing isolation suits to avoid detection by the Aliens. But the suits are both their saving grace and their prisons. They have to take them off to eat, drink and interact and it is at these moments when they can be hunted. The suits also have a fragility that is a metaphor for the plight of the human race and also an ever-present danger on their journey. This terrifying new world begs the questions; does the human race deserve a second chance? and is life worth living anyway? What makes it great:  This is a claustrophobic Hide and Seek Monster Movie: “End of Days” meets “Alien” (that’s the original Alien and none of the sequels). There is a clear emphasis on character design and careful build in tension that keeps you absolutely gripped with fear and desperate for any glimmer of hope in a world that is burnt to the ground and shrouded in perpetual darkness with monsters that can appear at any moment. There’s nothing like a good old-fashioned hide and seek monster movie and this one is a smash hit and terribly zeitgeist, almost eerily so given the isolation that most of the world has experienced in 2020,  and this is what makes The Scent one of the best horror thriller movies to watch in 2020. Official Movie Trailer – The Scent The Assistant Release date: 3rd April 2020 (UK) Cast: Julia Garner, Matthew McFadyen, Kristine Froseth, Makenzie Leigh Directed by: Kitty Green The plot: A stark and pointed look at that world surrounding a serial abuser. This movie follows a day in the life of Jane (Julia Garner), a college graduate who has landed a job as an assistant to a powerful entertainment mogul. The world the movie mogul has created around him, protects and allows denial of what’s really happening. Sexual harassment, abuse in the workplace. The Weinstein references are clear. A tense look at the culture surrounding the Weinstein case and Miramax and a cringing recognition of seemingly small incidences, over time becoming so much more. What makes it great:  If you like movies which push you outside your comfort zone and address issues, this is one of the movies to watch 2020. Mostly though inference, you take a deep dive into a day in the life of Jane. Subtext, along with dropped hints and missing information, that could be something (or equally, nothing) come together to create an evident and simultaneously obscured bigger picture. This movie is closer than even first person, which is a huge directional feat. It’s beyond impressive and well deserving of a place in the top 10 movies of 2020. Sorry We Missed You Release date: 6th March 2020 (UK) Cast: Kris Hitchen, Debbie Honeywood, Rhys Stone, Katie Proctor Director: Ken Loach The plot: A poignant look at the harsh reality of the gig economy and the human impact of your online order. Zero-hour contracts, no worker protections and lack of basic human interaction are all addressed in this movie. Rickey delivers online purchases, his every move dictated by technology. Abby, a carer on a zero-hour contract, not paid for breaks, holidays, illness or even travel, but cares for people like they are her own family. There’s a lot said about the failings of modern society and the way language is used in these industries to make you feel like you are getting a good, flexible deal, which actually just means you need to sell your family car and you can never take a day off. One of the movies to watch in 2020, no questions asked. What makes it great: This film makes you realise what could be behind something as small as an online order, or the carer coming to look after a grandparent. Something which most people wouldn’t even think about, it makes you think more deeply about the people you come into fleeting contact. Perhaps we need to consider the strain people who alleviate strain on your life, are under themselves. It’s certainly a ‘thinker’ and it immerses you in the life of the characters – one of the best films on Amazon Prime Video in 2020.  Onward Release date: 6th March 2020 (UK) Cast: Chris Pratt, Tom Holland, Julia Louis-Dreyfus, Octavia Spencer Director: Dan Scanlon   The plot: Two elf brothers Ian Lightfoot (Tom Holland) and Barley Lightfoot (Chris Pratt), journey to discover whether there is any magic left in the world, so they can spend just one last day with their dad. Magic spells, cryptic maps, seemingly insurmountable obstacles and unfathomable discoveries plague their journey. Mythical

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Why you need a video for your business


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A video is a great tool for your business’s marketing strategy. A corporate video for your business is an affordable way to add some character to your company. Talk to any corporate video production company and they would tell you it’s full of benefits. But some people still struggle to see this. In fact, quite a few business owners feel that video is quite expensive and complicated to get right, but that isn’t the case at all. So in this article we thought we would cover a few points as to why you need a corporate video for your business. So many people admitted to having watched a corporate video. The platform of video allows for a clear and concise message to be sent through engaging images, sounds and words. It’s basically a marketing triple threat. So let’s get into it… Why do you need a corporate video for your business? Improve search engine ranking with a corporate video Having a corporate video, either on youtube or your website can greatly boost your ranking on search engines. In fact having a video on the front page on your website is 80% more likely to turn traffic into clients. Google also loves video so including it in your marketing strategy is great. Another great way to boost search engine rankings for videos is to use transcriptions. Posting your content in video and text formats helps show potential clients you know what you’re doing. In addition to this if your video strategy is thoroughly documented with a good description and relatable tags, as well as providing results for what online surfers are searching for, then it can help boost your SEO substantially. Having your business rank well on search engines is arguably one of the best ways to gain more customers and clients. Gets you social media traction Having a corporate video is a great way to get some extra traffic and engagement through social media. Sharing it on social media platforms like Linkedin, Instagram and Facebook is a perfect way to start a conversation with potential clients. You also benefit from the fact that people may share your video giving you essentially free publicity. Perhaps consider resizing your video for different platforms, as the better the video looks the more likely the video will perform well. One thing to watch out for, especially on instagram is time limits, so if you are going to put out your video on instagram perhaps consider using igtv. One thing to consider however is that the number of videos being watched on mobile devices continues to rise each year. So you need a professional corporate video production company if you want to get it done right. A few years ago, it had an increase of 400% to be exact. As more and more people carry a smartphone in their pocket, this means more videos regularly being watched. So make sure your video is refined to fit mobile devices Chance for a call to action This is less of a benefit, but more of a necessity of a corporate video. To really make the most out of a corporate videoyou need to include a call to action, perhaps get people back to your website to look at your products, or send them to a signup screen for a course. You’ll find you benefit greatly from having a CTA as it gives viewers a reminder to spring into action while your video is still in their head. Tell your story with a creative corporate video When making a corporate video, you have complete creative control in what you do, there are no time restraints like if you were producing an ad. So you really have a chance to show what your company is about and the people that work there, people love to work with companies they feel they have a connection with so using your corporate video to show customers what it’s like, can lead to more people coming towards your company. Having a corporate video production is also a great way to explain your company’s objective to your clients as well. Create brand awareness  Ask any corporate video production company and they would say it’s a great way to create brand awareness. A good corporate video can help make your viewers feel they have experienced a product even if they’ve never bought it. Out of all the different ways to build a brand, a good corporate video is the most powerful because of its production techniques. Perhaps include some customer testimonials as well to show your viewers the positives of your product. A corporate video gets you new clients When it comes to marketing the objective is to convert clients. Video does this very well. In fact, according to a case study, if you have a video on your landing page you’re 80% more likely to convert traffic to clients. The simple strategy of having a corporate video produced for your company and putting it on your site’s landing page can help increase your sales. Videos also accounts for two-thirds of all internet traffic. So what does that mean for your business? It means if you aren’t using corporate video production, you are losing out on loads of potential client traffic. If you have a video on your website, it means you are 75% more likely to get traffic. More traffic equals more clients! Great return on investment Ask any content agency and they’ll tell you, a corporate video is one of the best ways to get clients, like our previous points have mentioned, so you’re going to get a return on your investment. Ask any business and they’ll tell you the same. As Long as your video is highly professional. It will increase the credibility of your company. it’s highly shareable to a target audience. Because of these reasons, you will find it will generate more clients for you and therefore you’ll get a very good return on investment. So hopefully after reading

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