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7 Simple ways to increase your website ranking in Google Search Results


Most businesses are asking the same question: How can you increase your website ranking in Google Search Results?

In this over-saturated online market filled with businesses trying to fight their way to the top, it can be difficult to make your brand reach the top of Google rankings.

If you want to bring your site to the top of google’s rankings, then you need to play by the rules of Google’s algorithm – which is easier said than done.

Wondering how to increase website ranking on Google?

7 Simple ways to increase your website ranking in Google Search Results

In this article we will discuss 7 simple ways to increase your website ranking in Google Search Results, improve your SEO and website ranking.

So, let’s get started, shall we?

Register with Google Search Console

One of the most important things you have to do to – if you have not done so already – to increase your site’s visibility is register with Google Search Console.

But what is Google Search Console? And what does Google Search Console do?

Essentially, Google Search Console is a free tool provided by Google themselves that allows you to submit your sitemap and website to Google, which will then allow the search giant to index your site – basically, it will allow Google to acknowledge your website’s existence.

Making your site known to Google isn’t the only thing that Google Search Console can do, however.

What really makes this tool one of the most important ones for Google SEO ranking purposes is that it can offer you a myriad of different analytics relating to traffic and search queries.

You can use these to your advantage to optimise your website in a way that brings it up to the top in Google search rankings, such as by:

  • Identifying which search queries drive traffic to your site
  • Learning which content topics and types generate the most backlinks
  • Finding which pages need more internal links
  • Finding which pages need to be updated

7 Simple ways to increase your website ranking in Google Search Results

Enhance your site load speed

It’s something you don’t often think about – many of us have become accustomed to the modern way of living, where everything you ask for is presented to you almost immediately, so we don’t often pay attention to how quickly a website loads.

But the fact is that most of the websites we visit have put in a lot of effort to make sure you receive your content as quickly as possible, and you should be putting in the same amount of effort for your site, too.

Why does site speed matter? Well, it’s simple – a lower site load speed will help you retain users.

Take Pinterest for example: after reducing their perceived wait times by 40%, the site saw a 15% increase in search engine traffic and sign-ups.

Why? Because:

  • Retaining users improves conversions
  • A faster site load speed improves user experience

These can be crucial in keeping users on your website, which can, in turn, improve your site’s Google SEO ranking.

If you want to know how to speed up site loading time, then here are a couple of tips that will help you to improve site loading speed:

  • Compress images
  • Use faster website hosting services
  • Reduce the number of HTTPS requests

Here’s how you check your website speed. Simply click these links and use the free website speed test online tool. There are plenty to choose from:

7 Simple ways to increase your website ranking in Google Search Results

Optimise images

So you’ve optimised your site load speed – now what?

Next you need to know how to optimise images.

Knowing how to optimise an image for the web is an important skill if you want to give your website’s visibility in search results that extra boost.

You can optimise your page’s images in a number of ways, such as by:

  • Titling your image accurately
  • Giving your image an accurate description rich in keywords
  • Including alt tags
  • Including a descriptive caption

By doing this, you will allow your image to be indexed, and therefore become searchable by Google Image Search.

While not a major source of traffic, having an image from your page be visible in Google Image Search gives potential visitors another route by which to find your website – which can impact your site’s traffic more than you may think.

If someone does a Google search by image and happens to stumble across an image from your website, then you’ve gained one more visitor than you would have without optimising your site’s images.

And anyway, what’s the harm in keeping as much of your page optimised as you can?

 

Use keywords to increase your Google ranking and online presence

I’m sure anyone who has created, or is thinking of creating, a website has heard the terms ‘SEO’ and ‘keywords’ thrown around – but what does it all mean?

So if you’re wondering “what is SEO?” and “what does ‘keyword’ mean?”, then read on!

SEO is an acronym for ‘search engine optimisation’, and is a tool used to increase your site’s visibility in Google’s search results.

Your site’s Google SEO ranking can be increased through keywords – these will make sure that your site shows up as one of the top results when someone looks up a certain word or phrase related to your content.

But you can’t use any ol’ words in your site’s content and hope for the best – you need to know how to research keywords and how to find the best keywords for SEO.

When it comes to keywords, you need to look out for certain key features to find that ‘sweet spot’ in your keywords, such as:

  • Related keywords that people are searching for
  • The search volume of a keyword
  • The keyword length

There are plenty of tools online that will help you with keyword research, such as SEMrush and Ahrefs.

Once you’ve figured out how to choose keywords for SEO, you now need to figure out other details – like where to place keywords.

Keywords should be sprinkled around in your page content wherever you can put them, but they do best in certain areas, such as in:

  • Headings
  • Meta descriptions
  • Page titles
  • URLs

Once you’ve learned how to find the best keywords for SEO and how to research keywords, as well as where to place keywords, you have basically figured out one of the most important aspects of increasing your site visibility! Of course, there is not only a science but also an art to this and that’s why there are companies out there that specialise in SEO. We use one of the best SEO companies in the UK for our SEO campaign and would definitely recommend Pi-Diametrics.

7 Simple ways to increase your website ranking in Google Search Results

Make a Google My Business profile

I can already hear your thoughts – “what is a Google My Business profile?”

Well, it’s rather simple – a Google My Business profile is a tool that lets you manage the appearance of your business on Google’s search results, allowing you to literally put your company on the map (rather, on Google Maps), as well as add a whole bunch of details such as your business’:

  • Name
  • Location
  • Hours
  • Announcements

You can also respond to customers’ reviews and questions.

But do you need a Google My Business profile?

Well, we wouldn’t be putting it on this list if you didn’t, would we?

But let’s talk about it anyway.

A Google My Business profile essentially ‘verifies’ your business with Google, which means you will be boosted higher on search results when people look up related keywords to your business.

A Google My Business profile is especially important if you’re looking to target and attract visitors and customers in your own area.

So, in summary, do you need a Google My Business profile?

The answer is a resounding “yes!” from us!

7 Simple ways to increase your website ranking in Google Search Results

Create backlinks to increase your Google ranking

Backlinks can help greatly with your website’s search result visibility – but what are backlinks, and how does backlink help with SEO?

Backlinks are basically links to your website that are on other sites, and the more backlinks that you have, the higher your site will rank on Google search results.

These will basically count as ‘votes’ for your site in Google’s eyes, in essence ‘endorsing’ your content, which increases your website’s perceived value.

But, of course, to take advantage of this little trick you need to know how to backlink your site, and how to create backlinks in the first place.

There are several ways that you can do this, some of which being by:

  • Reaching out to other site owners and blog owners and asking them to feature links to your website
  • Having people share your content on social media
  • Creating long, keyword-rich content relevant to your industry/niche
  • Guest blogging

However, it won’t do much good to have thousands of backlinks on any old website.

To start off with, Google tends to favour backlinks from ‘higher-quality’ websites, as opposed to those from ‘lower-quality’ ones.

In addition to this, thousands of low-quality backlinks to your content will actually cause your site to be penalised, as Google will recognise this as spam-like activity – which they definitely do not endorse!

 

Use Video to increase you google search engine ranking

We all know to use images in our web pages to make our content a bit more interesting to read, but you may not have considered the SEO power of video.

So, are videos good for SEO?

To answer that question, we need to know more about how video helps SEO.

The first thing you need to know is that Google loves video – the more varied your content is, the more Google will favour it in search rankings, and especially so when it comes to video.

Video is also a whole lot more effective at bringing traffic to your page and keeping people on there, thereby significantly improving your bounce rate (which can help a lot with your search ranking, too!)

A top video production company in the UK can help you out with creating an engaging, interesting video to keep people on your page.

Just integrating video into your site won’t maximise your SEO, however – you can do a lot more than just that to really boost your web video SEO.

For instance, you can:

  • Include a video transcript rich in keywords
  • Use thumbnails
  • Add keyword labels
  • Backlink

7 Simple ways to increase your website ranking in Google Search Results

So, the answer to “Are videos good for SEO?” – “YES, google loves Video! So if you want to increase your website ranking in Google Search Results, why not think about using video. Video can play a huge part in helping to increase your Google ranking and online visibility.”