Blogging techniques you should know about.
A blog, or weblog, as it was called in the early days of the Internet, has become a crucial part of every successful online marketing strategy. A rising number of companies hire bloggers to produce content that will present their ideas and values to the world. And a London video production company like Beast is no exception.
Blogging gives your company a voice, a voice that allows you to communicate with your potential clients without ever meeting them. It also enables you to create a community and an entire culture around your blog, that will debate the questions that are relevant to the success of your business.
All these things are much easier said than done. It isn’t enough to just write an article about a certain topic and post it. In order to be noticed, your blogs need to be relevant, well-written, carefully formatted and above all engaging. If you fail to inspire the reader to take action, all the effort you put into the creation of the blog remains futile.
The main reason for writing a blog is to convey messages you need to communicate with the readers and to spark enough enthusiasm in them to start following you and regularly read your posts. To achieve this you can apply different techniques that will improve your chances of attracting the attention of a larger number of readers. Here are several techniques that as a video content company, we often use and can help you on this quest.
Be Personal
How to chose your topics is an art in itself. Regardless of the industry, you are working in, an interesting idea will always attract a larger number of people. However, just being amusing and fascinating isn’t enough.
Your blog must offer something more, something unique your readers can relate to. There is so much unimaginative content on the Internet today, that it often happens that your blog can’t stand out because it is too similar to other blog posts that an average reader can hardly tell the difference between the two posts.
Perhaps the best strategy is to be personal. Address the reader directly, strive to write in such a manner that person reading your article has the feeling that you are having a normal conversation. Write from your own personal experience.
If you manage to do that, your readers will see that you know a lot about the subject you are covering. Furthermore, you will be able to convince the reader that the things you are writing about are important to you. People always respond better to a touch of humanity than they do to impersonal and cold articles. For more information about how to write in a more personal tone follow this link.
Dedicate time to formatting the text properly
Each business owner should be aware of the fact that images matter. Visual communication is as important as verbal communication. It is through visual messages that we create first impressions and if your first impression is negative, the chances are that you won’t like the second one either.
While creating a visual style of your blog you need to pay attention to every detail, no matter how irrelevant it may seem. A simple change of a font or its size can result in a larger number of visits.
Avoid using large chunks of texts. A paragraph shouldn’t contain more than two or three sentences for two reasons. First – it doesn’t look very good, and second – people get discouraged when they see a bulk of text that they need to go through. Smaller paragraphs, naturally lead the reader through the article and make reading almost effortless.
Use every tool and technique available to create visually charming content that will attract the reader’s attention after just a quick look. Follow this link to find more killer tips on how to format a perfect blog post.
Consistency is the foundation of success
99% of success is hard work and only 1% of it is talent. Although without that 1% achieving great things in life is impossible, talent simply isn’t enough. It takes a lot of hard work to reach the point at which you can say that you achieved greatness.
In a blog-writing world, this simply means that you must write a lot and write constantly. Writing one brilliant article every two months will not get you a large number of readers, regardless of how good you are. At Beast video production company London, we aim for a minimum of one post per week will in time create a readership that follows you and that can’t wait to see what is the next topic you are going to cover.
Don’t be afraid to shake things up a little bit if you are not getting the results you want. Post more if you are not getting enough traffic on your blog, or post less if you notice that some of your posts are being neglected only because of the volume of the posts. Finding the balance is probably the trickiest part and it may take some time to find it. The important thing is to keep trying. Click here and find out more about why you should care about consistency.
Ask your readers for their opinions
Learning how to listen to what other people are saying is not easy for all of us. Most people spend their lifetimes trying to master this fine art and some of them never really get to the point where the opinions of others are more important than their own.
For bloggers feedback is crucial, without it there is no way to know what you can do better or just differently. Make sure to have a place on your blog where your followers can exchange ideas, ask questions or discuss topics that are important to them. It will help you create an entire group of people who are interested in the same topics as you are, and it will give you a pretty good idea about what the visitors of your blog want to read.
Encourage them to ask questions and reply in the form of a blog post. In this manner, you can share your knowledge while helping others to overcome the issues that are troubling them in their professional or personal life. In addition, other people are an inexhaustible source of ideas and if you ever have doubts about what your next topics should be, simply listen to what others have to say. Find out more at this link.