Video content is no longer the dark art it once was. Today’s technology has made video content creation possible and easily attainable. This offers everything from SEO advantages right through to increased sales conversion and brand loyalty. Here is 5 Reason for Why Your Business Should Use Video Content

1. SEO – Pure and Simple

The dominance of social media as a marketing tool is growing exponentially. No business can stick to age-old marketing methods, lest it wants to lose valuable customers to other businesses that are adapting. The major search engines now give a lot of value to video content. If your website or business has a video and an article about the same keyword, chances are that your video will rank higher every time. Videos have other benefits too since they usually guarantee accessibility and user retention. Visitors are more likely to watch a quick 2 minute video demonstration of your services than they are to read a long wall of text. In addition, you can target several long-tail keywords with videos to scale your rankings even further.

2. Easier Distribution Mechanisms

There are several video distribution sites that allow users to upload their videos to many websites at once. Add your videos to a lot of the popular video-sharing sites such as YouTube, DailyMotion, Vimeo, Imeem and others simultaneously. These websites usually offer optimized videos for their mobile platforms too, thus automatically expanding the reach of the uploader’s brand.

3. The Social Media Effect

Since popular social networking sites such as Facebook and Twitter allow users to share interesting links, having your own video on the major sites drastically increases your chances of exposure. Also, people are more likely to share an interesting video they came across rather than an article.

4. Automatically Increase the Magnetism of Your Website

If you have been surfing the web long enough, inevitably you have visited a Web 2.0 property, which features a video on the homepage. Having this kind of a setup increases the visitor retention on the page. People are more likely to be intrigued by the service and might stay around to find out more if they are presented with an entertaining video explaining the purpose of the website or the service.

5. Increase Sales By Alleviating Doubts

For example, assume the case of a website that reviews cameras and includes the webmaster’s affiliate links at the end of each review. Now for a physical product such as a camera, a video review can show things to the visitor that simply cannot be conveyed effectively through text. In these cases, a video is a far more effective tool to increase the chance of conversions, and subsequently helping the webmaster make money online.